PRIVACY STATEMENT OF G-STAR

Date: 01/09/2019

G-Star Raw C.V., G-Star eStore B.V., Erno’s B.V. and their operating groups, subsidiaries and divisions (hereafter “G-Star”, “We” or “Us”) are committed to the privacy and security of your personal data. This Privacy Statement explains what personal data We collect, how We use and protect it, and your respective rights.

Contact information
G-Star Raw eStore Inc.
Shiva, The Tanneries, 49 - 55 Bermondsey Street,
London SE1 3XH, United Kingdom

0800-2794950
service.uk@g-star.com
www.g-star.com

For the contact details of our operating groups, subsidiaries and divisions, please see here.

Overview
The following questions and answers explain how G-Star processes your personal data:
1. Does this Privacy statement apply to you?
2. What personal data does G-Star process and for which purpose?
3. Who has access to your personal data?
4. How long will G-Star keep your personal data?
5. What measures does G-Star take to protect your personal data?
6. Does G-Star collects data of children?
7. What rights can you exercise in relation to your personal data?
8. What if you have other questions or complaints?
9. Will there be updates to this Privacy statement?

1. Does this Privacy statement apply to you?

This Privacy statement applies to you if you:
  • are a customer of G-Star;
  • have a subscription to the G-Star newsletter or participate in a promotional activity of G-Star;
  • visit the website of G-Star (www.g-star.com) or one of the underlying sub-pages (“Website”);
  • visit a G-Star store.
  • are accepting #YESGStar. Please consult our Flowbox privacy statement for more information.

2. What personal data does G-Star process and for which purpose?

In the course of its business activities, G-Star processes personal data. “Personal Data” is any information that can directly or indirectly be used to identify a natural person. You provide most of your personal data voluntarily to us. In some cases, the personal data is collected automatically by G-Star or obtained from a third party source. G-Star will process personal data if:

a. You are a customer of G-Star

G-Star processes customers’ personal data to sell its products. This involves entry into a sales agreement to process your payment and, where relevant, to ship your product to you. Processing necessarily includes application of security, fraud prevention, and credit checks and registration.
G- Star processes the following customer personal data:
  • Contact information, including your name, (invoice and delivery) address, e-mail address and phone number;
  • Personal information, including your date of birth and preferences;
  • Order information, including product, size, payment method, shipping method, order history;
  • Financial information, including your bank account number, credit card number, invoice specifications, order amount, payment status;
  • Optional information, such as your gender, company information and account details.  
As a customer, you also have the option to make use of the following related services:
Account: to optimize and simplify your shopping experience, you can create an account on the Webiste. To create an account, G-Star needs the following information:
  • Contact information, including your name, address, e-mail address and phone number;
  • Account information, including your e-mail address and password.
  • Optional information, such as your gender, date of birth and company information; and your preferences, including your preferred store, product categories and size.
Customer Service: For questions or complaints regarding G-Star products or services, you may contact G-Star customer service at 0800-2794950 and https://www.g-star.com/en_gb/customer-service/contact. Before G-Star can process your question or complaint, G-Star will need to verify your identity based on your personal data which may include:
  • Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
  • Content, including the subject of the message, remarks, images and screenshots, the content of the telephone conversation;
  • Optional information, such as order number. 
G-Star uses this personal data for the following purposes:
  • To better perform our obligations under our agreement with you;
  • To help you have the best customer experience with Us.
  • To remember your language and other preferences;
  • To help you obtain information you need;
  • To provide a safe and secure means of transacting business with Us;
  • To evaluate and improve our level of customer satisfaction and to better understand our customers; and
  • To fulfill legal obligations or exercise legal rights of G-Star, its affiliates, or other third-parties.
b. You have a subscription to the G-Star newsletter, participate in a G-Star promotional activity or participate in the G-Star loyalty program

G-Star Newsletter: G-Star would like to keep you informed of news relating to G-Star and send you special offers. If necessary we will ask your consent before sending you our newsletters and offers. To send you our newsletter, G-Star processes the following information:
  • Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality, phone number, Social Media details;
  • Order information, including order history, preference history, products in basket;
  • Preferences, including preferred store (location), size;
  • Technical information, including subscriber key, account type, customer sentiment.
If you have indicated your preferences in your account, we will tailor our communication to what we think you will be interested in and provide you with personalized offers. Each communication will include an opt-out link to allow you to unsubscribe from the newsletter. You may also adjust your preferences in your account. 
Promotional activity: G-star may also organize a promotional activity in which you may participate. To conduct the promotional activity, including for instance to select a winner and communicate the results, G-Star may require the following information:
  • Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
  • Promotional information, including the content you provide in order to participate in the promotional activity;
  • Technical information, including a promotional code.

Loyalty program: You can subscribe to the G-Star loyalty program on the Website or in a G-Star store. To subscribe to the loyalty program, you’ll need to provide the following information:
  • Email address;
  • Gender
  • Optional information, such as first and last name, date of birth, sizes, and product preferences.

Upon successfully subscribing to the G-Star loyalty program, your Website account will change into a G-Star reward account. In this account, you can view the following information, which G-Star will use to provide you with loyalty program rewards:
  • Personal information, including shipping information, your birthday and your sizes;
  • Member card number
  • Points / status (benefits of status, point history, FAQ)
  • Personal styling service (silver, gold & platinum)
  • Vouchers
  • Opt-in settings for marketing & membership
  • Online / offline purchases
  • Refer a friend settings and history

G-Star uses this personal data for the following purposes:
  • To perform our obligations under our agreement with you;
  • To identify you when you subscribe;
  • To administer and manage your Account;
  • To provide information about and to deliver our rewards program, customized advertising, communications and content from us specific to your interests;
  • To help you obtain information you are looking for;
  • To provide a safe and secure service and enhanced customer experience;
  • To measure effectiveness of our loyalty program, how you use it, and to better understand you as well as other members;
  • To respond to your questions and requests; and
  • To fulfill legal obligations or exercise legal rights of G-Star, its affiliates, or other third-parties.

c. You visit the Website 

By visiting the Website, G-Star automatically collects information by means of cookies and similar technologies. This information may consist of:
  • Identifiers, including IP-address, cookie-id or device-id;
  • Information about your connection to the website, webpages and/or the ad server, including the date, time and type of the connection;
  • Internet browser details, including browser type and language settings;
  • Operating system details, including OS type and language settings;
  • Device details, including location and (in case of mobile device) longitude, latitude, model and carrier;
  • Use of and interaction with the website, webpage or advertisement, including your interests and click-trail;
  • Information on the advertisements presented to you;
  • Social Media details, such as account details.
  • Your activities over time and across third-party websites, apps, or other online services


To learn more about the use of these technologies, please consult our Cookie Statement. The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, the G-Star site is not compatible with DNT. G-Star uses this personal data for the following purposes:
  • To perform our obligations under our agreement with you;
  • To help us and third parties obtain information about your visits to the Website;
  • To analyze your use of the Website to improve our Website;
  • To deliver advertising, communications and content from us and third parties, on our Website and those of third parties, specific to your interests;
  • To remember your language and other preferences;
  • To help you obtain information you are looking for;
  • To provide a safe and secure service and transactions;
  • To measure how many people use our sites, and how they use them, to keep our sites running efficiently and to better understand our audiences;
  • To secure, amend and improve our Website;
  • To secure the G-Star system by enhancing the security controls around platform access;
  • To provide your information to third parties in accordance with this Privacy Statement; and
  • To fulfill legal obligations or exercise legal rights of G-Star, its affiliates, or other third-parties.
We will analyze your information to build individual profiles. These profiles will be used to predict future interests and display targeted (online) advertisements. Our goal is to provide relevant and interesting offers to you. The profiling is based on your (surfing) behavior on the internet. This includes the viewing of advertisements, any interaction with it and the overlap between desktop and mobile usage.
d. You visit a G-Star store

By visiting a G-Star owned and operated store, along with the categories of data above in section a, G-Star may process your personal data for the following purposes:
Protecting rights and security. In order to protect the rights and security of our organization, employees and visitors and in order to investigate crimes or violations of our policies G-Star will process the following personal data:
  • Video images.
Improving product and services In order to improve our products and services, for example by counting the number of visitors to G-Star stores and optimizing the lay-out of products in G-Star stores, G-Star may process the following personal data:
  • First and last name;
  • E-mail address;
  • Identifiers such as your MAC address or IP address;
  • Time and location of your visit to a G-Star store.
Newsletter Subscription. When you visit a G-Star store, you may be provided the opportunity to subscribe to our newsletter. When you subscribe, G-Star may process the following personal data:
  • First and last name;
  • E-mail address;

3. Who has access to your personal data?

G-Star may:

  • Share your personal data with its affiliates, operating groups, subsidiaries and divisions, or with third parties if such is necessary for the purposes as listed above. G-Star will require third parties to conduct activities in a manner consistent with G-Star policies and guidelines in relation to data protection.
  • Share your personal data with parties processing personal data on our behalf. In such cases, these parties may only use your personal data for the purposes described above and only in accordance with our instructions. G-Star will only use parties which provide sufficient guarantees to implement appropriate technical and organizational measures and ensure the protection of your personal data.
  • Grant employees access to your personal data if necessary for the performance of their tasks. In such a case, access will be granted only if necessary for the purposes described above and only if the employee is bound by confidentiality.
  • Share your personal data if required to do so by law, court order, or other legal process, for example, with law enforcement agencies or other governmental agencies, to establish or exercise our legal rights or in connection with a corporate transaction, such as a divesture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

4. How long will G-Star keep your personal data?

G-Star retains your personal data in accordance to our record retention needs. The exact period of time is based on the type of the personal data and the legal obligations or business purposes for retaining it. After the retention period, the personal data will be either destroyed or anonymized.

5. What measures does G-Star take to protect your personal data?

G-Star has taken appropriate technical and organizational security measures including, but not limited to, reasonable physical, electronic and managerial procedures designed to protect your personal data, all to ensure that:
  • your personal data is protected against unauthorized access;
  • the confidentiality of your personal data is assured;
  • the integrity and availability of your personal data will be maintained;
  • personnel is trained in information security requirements; and
  • actual or suspected data breaches are reported in accordance with applicable law.

Due to the nature of the Internet and related technology, We cannot absolutely guarantee the security of Personal Data, and We expressly disclaim any such obligation.

6. Where does G-Star store and transfer your personal data?

Due to the nature of our business and the services we provide to our clients, G-Star may need to transfer your personal data to locations outside the country where you reside. In any case where we transfer personal data, G-Star shall ensure that such a transfer is subject to appropriate safeguards.

For the European Union, such transfers to third parties may for instance be governed by a contract based on the model contractual clauses for data transfers approved by the European Commission as set out in article 46(2) of the General Data Protection Regulation. You can obtain an extract or copy of these documents by making a request using the contact details above.

7. What rights can you exercise in relation to your personal data?

Based on the law applicable to the use of your personal data, you may be able to exercise a number of rights in relation to your personal data. Note that in many cases, your rights are not absolute and we may not be required to comply with your request. A number of such rights, as may be applicable in the European Union, are explained below.

Right of access

You are entitled to a copy of the personal data we hold about you and to learn details about how we use it. Your personal data will usually be provided to you digitally.

Right to rectification

We take reasonable steps to ensure that the information we hold about you is accurate and complete. However, if you believe this is not the case, you can ask us to update or amend it.

Right to erasure

In certain circumstances, you have the right to ask us to erase your personal data, for example where the personal data we collected is no longer necessary for the original purpose, where personal data has become obsolete or where you withdraw your consent. However, this will need to be balanced against other factors. For example, we may not be able comply with your request due to certain legal or regulatory obligations.

Right to restriction of processing

In certain circumstances, you are entitled to ask us to (temporarily) stop using your personal data, for example where you think that the personal data we hold about you may be inaccurate or where you think that we no longer need to use your personal data.

Right to data portability

In certain limited circumstances, you may have the right to ask that we transfer personal data that you have provided to us to a third party of your choice.

Right to object

You have the right to object to processing which is based on our legitimate interests. Unless we have a compelling legitimate ground for the processing, we will no longer process the personal data on that basis when you file an objection. Note however, that we may not be able to provide certain services or benefits if we are unable to process the necessary personal data for that purpose.

Rights relating to automated decision-making

You have the right not to be subjected to automated decision-making, including profiling, which produces legal effect for you or has a similar significant effect. If you have been subject to an automated decision and do not agree with the outcome, you can contact us using the details below and ask us to review the decision.

Right to withdraw consent

We may ask for your consent to process your personal data in specific cases. When we do this, you have the right to withdraw your consent at any time. G-Star will stop the further processing as soon as possible after the withdrawal of your consent. However, this does not affect the lawfulness of the processing before consent was withdrawn.


Click here to request insight into your personal data. If you need assistance with this request or when you have other questions please use the contact details above.

8. What if you have other questions or complaints?

Questions or complaints regarding the processing of your personal data may be directed to G-Star by e-mail at service.uk@g-star.com.
You also have the right to lodge a complaint with local data protection authority in the jurisdiction where you work, where you live or where an alleged infringement takes place. A listing of the European Data Protection Authorities can be found here .

9. Will there be updates to this Privacy statement?

This Privacy Statement is effective as of 01-09-19. G-Star may update this Privacy Statement from time to time and will publish its updated Privacy Statement on its Website. Any such updated Privacy Statement is effective upon posting. We may also notify you via email or other direct electronic communication method of any changes that, in our sole discretion, materially impact treatment of your Personal Information. You are responsible for periodically visiting this Privacy Statement to check for changes. Your continued use of the Program is your acceptance of the Privacy Statement as revised. Identification of when the Privacy Statement has last been updated is located at the top left corner of the page.

Get insight in your personal data we gather to provide you with a relevant shopping experience.
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