G-Star Raw eStore B.V. and its group companies (G-Star) consider the protection of your privacy and safety very important.

    data processing

    When you visit this website, place an order, subscribe for the newsletter, ask us a question or participate in a contest or survey on this website, we ask you to submit, among other things, your name, address, bank and/or payment details. G-Star will use these data for the following purposes:

    • to provide and invoice our services; 
    • to process your order and to inform you on its progress; 
    • to provide you with information on G-Star’s organisation, products and activities; 
    • to provide information to third parties if this is necessary for them to be able to perform their work for G-Star or by virtue of any legal obligations;
    • to answer any questions you may have.

    If you registered for the G-Star membership, G-Star will use these data for the following additional purposes:
    • to send you special offers and/or newsletters by e-mail, text message and/or regular mail concerning the G-Star membership;
    • to link your email address with your preferred G-Star Store;
    • to create offers that are in line with your preferences and purchases.

    If you joined in a prize contest, G-Star will use these data for the following additional purposes:
    • to provide you with information on the results of prize contests.

    Finally, we record information (among other things the IP address used) for composing user statistics and for securing the website.

    All data, including but not limited to, your personal data and purchase data will be processed by data controller G-Star Raw eStore B.V., Joan Muyskenweg 39, 1114 AN Amsterdam, the Netherlands. For the purposes set out in this Privacy Policy, all data may be exchanged between the G-Star group of companies, including those based in countries within and outside the EU, and including G-Star subsidiaries that run the G-Star Webshops in your country under the instructions of G-Star Raw C.V. For the purpose of analyzing the purchase history for marketing purposes, your data can be stored on third parties servers. Those third parties store and process your data under instructions of G-Star Raw C.V. This analysis will only be used by G-Star. Unless provided otherwise herein, your data will not be made available to third parties.

    g-star membership

    The G-Star membership is the loyalty program for customers of G-Star Stores. If you are at least 18 years, you can register as a member for free in a G-Star Store or via You agree to receive special offers, newsletters by e-mail, regular mail and/or text message from G-Star concerning G-Star products and G-Star activities, including invitations to special events. If you no longer wish to receive these, you may terminate your membership to the G-Star membership at any time by notifying G-Star via the unsubscribe link in the newsletter footer.

    your rights

    You have the right to inspect the data recorded by G-Star concerning you at any time. If (part of) these data are incorrect, you may request G-Star to adjust, supplement, remove or screen those data. Please send your request to: or by regular mail: G-Star Raw eStore B.V., Joan Muyskenweg 39, 1114 AN Amsterdam, the Netherlands. If you do not wish to receive any marketing information on G-Star, its organisation or its products, please send an e-mail to:


    A cookie is a small piece of data sent from a website and stored in your web browser on your computer, mobile or other handheld device, while you are browsing a website. Cookies may be used to store your passwords and user ID’s, preferences of start pages, ordering status on a website, personalisation or website tracking (eg targeted marketing). The information stored in a cookie may later be read from your browser in order to –among other functions- deliver a page tailored to you or to automatically log in. Personal information can only be stored in a cookie if you yourself have provided the website that places the cookie with that personal information.

    Use of cookies

    Cookies allow you to make full use of the online shopping and personalized features available on this website. Cookies also help us to provide you with the best shopping experience possible by giving us information which we use to improve the usability and the performance of this website. Furthermore, we use tracking pixels in our email newsletters to track clicks back to our website.

    G-Star uses cookies on this website for the following main purposes:
    • for technical purposes essential for the operation of this website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;
    • to distinguish you from other users of this website, so we can personalize your shopping experience by making this website and the advertising displayed on it more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in) when you return to visit this website;
    • to collect statistical information about the number of visitors that use our website through the link in the email newsletters, to measure the success of the newsletters;
    • to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns;
    • to enable us to fulfill our contractual obligations to third parties, for example to pay a partner if you have made a purchase on this website by following a link from their website; and
    • to make relevant offers to you outside of the website.

    Cookies used on this website

    Session cookies and Persistent cookies uses both session cookies and persistent cookies. Session cookies typically store information in the form of a session identification that does not personally identify you. These cookies are stored in temporary memory and are erased when you close the web browser. Persistent cookies may collect information about you, such as web surfing behavior or user preferences for a specific website. These cookies are stored on your hard drive until they expire or until you delete them.

    First and Third party cookies
    Both session cookies and persistent cookies are used by G-Star and third parties on this website.

    Cookies placed by G-Star are called first party cookies and are used for various purposes, for example to remember the username and to remember the items in a basket. Cookies placed by a different party than G-Star, are called third party cookies. These cookies may “follow” you through various websites and for a longer period of time, but they do not collect personal data from which the third party would be able to identify you, the individual customer. The third parties placing these cookies may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programs and other third parties.

    Social media plugins
    Social media plugins are plugins that enable you to 'share' content with friends through social networks, such as Facebook and Twitter or similar service providers. We do not control the setting of these cookies. If you are a user of the services of any of those service providers and would like to know more about what kind of data may be collected through such social plugins and how such data may be used by the respective service provider, please check the privacy policy of that service provider:

    How to change your cookie settings

    Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you continue to access this website. By using and browsing this website, you consent to cookies being used in accordance with this Privacy Policy. If you do not consent, you can refuse consent for the placement of cookies by changing your browser settings. How to do this will depend on the browser you use. However, if you do this, it may happen that you will be unable to make use of all options on our website. You may also adjust your browser in such a way that you will be notified if a cookie is placed on your computer. Please bear in mind that certain cookies are needed for the website to be able to run.

    Google Analytics (Website Analysis)

    Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”) Google Analytics uses cookies to facilitate the analysis of the use of the website by you. The information generated by the cookie about your use of our website will generally be transmitted to and stored by Google on servers in the United States. With the activation of the IP address anonymization on our website (see below) before this, your IP address will be shortened within the area of a Member State of the European Union or another Party to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. Google will use this information on our behalf to analyze your use of our website, to generate reports about the website activates and to provide further services to us in connection with the use of the website and the internet. Google will not link your IP address with any other data held by Google.

    We have supplemented the code on our website with the „gat._anonymizeIp();“ function to ensure that IP addresses are collected on an anonymous basis.

    You can object to the tracking with Google Analytics as described above, by clicking the button "Disable Google tracking" at the bottom of this page . A cookie will be set which will disable the future collection of data when you visit the website (so called opt-out cookie);

    You can also prevent the storage of cookies by respective settings in your browser software as described above; please note that you may then not be able to use all functions of our website to their full extent.
    You can also prevent the Google tracking described above by downloading and installing the browser extension (plugin) available at:

    Further information concerning data protection at Google Analytics is available at Google’s data protection notice under “Google Analytics Cookies”:

    Doubleclick Remarketing

    We have included on our website the DoubleClick remarketing pixel, a program code provided by Google, Inc. By this, Google collects the information that you have visited our website and were interested in certain offers. If you afterwards see advertisements on other websites of the Google network, we can present you there our targeted advertisements (so called “remarketing”). In addition, Google uses the information to present you interest based advertisements which take into account the product and information fields which you have visited before.

    The display of advertisements is based on the use of cookies, which are used to analyze the user behavior during website visits and which can afterwards be used for targeted product recommendations and interest based advertisements.

    You can opt-out from this data use by deactivating the DoubleClick cookies. For this purpose you can go to the DoubleClick deactivation site:
    or deactivate the DoubleClick cookie at the deactivation site of the NAI (Network Advertising

    Doubleclick Floodlight tags

    If you conduct certain activities on our website (e.g. buy a product) we provide this information to DoubleClick through so called Floodlight-Tags, a service provided by Google, Inc. By this, we receive reports from Google e.g. about the success of certain advertisements. With the Floodlight-tags no personal data is transferred to DoubleClick. For details about the handling of your data by DoubleClick and the use of cookies in this context, see the data protection notice of DoubleClick at

    You can opt-out from the use of your data in connection with DoubleClick. You can prevent the storage of cookies by respective settings in your browser software; please note that you may then not be able to use all functions of our website to their full extent. Alternatively you can deactive DoubeClick cookies by following the steps described under “How does DoubleClick use cookies?” >”Opting out” at

    NewRelic (Performance measurement)

    We use a service of New Relic, Inc.,188 Spear Street, Suite 1200, San Francisco, CA 94105, USA in order to measure and monitor the technical performance of our website, i.e. for example to determine whether our website is accessible and how fast a specific site is displayed.

    In addition, we collect application data for statistical purposes via New Relic, for example browser type and operating system of visitors. For this purpose we may store cookies on your device.

    For details about the data use in the context of New Relic, please see the data protection notice of New Relic under „Information Related to Data Collected for our Clients“ at We do not collect, process or use personal data through New Relic. If you want to prevent that we take into account your visit within our analytics, please deactivate cookies in your browser. Please note that you may then not be able to use all functions of our website to their full extent.

    securing personal data

    G-Star ensures an appropriate degree and method of securing personal data. Therefore, G-Star aims at having data transmitted safely between your computer and our server. G-Star has taken appropriate technical and organisational measures to protect your personal data against loss or any form of illegal processing.

    g-star and other websites

    This website may contain links to other websites. G-Star cannot be held responsible or liable for any processing of your data by these parties. For further information we advise you to read the privacy policy (if applicable) on the website concerned.


    This privacy statement may be changed as a result of any adjustments and/or changes to the website. It is therefore advisable to consult this privacy statement on a regular basis.


    If you have any questions on the G-Star privacy policy, please contact G-Star at or by regular mail: G-Star Raw eStore B.V., Joan Muyskenweg 39, 1114 AN Amsterdam, the Netherlands.


    Version November 2016

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