Denim
NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. Even, after washing, it preserves the depth of unwashed indigo, holding its bold color longer and adapting to the body without stiffness or shrinkage.
We are reintroducing RAW RESEARCH, a platform to test, develop, and redefine denim. Rooted in the archive and driven by innovation, the collection is guided by Lisi Herrebrugh and Rushemy Botter.
NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. Even, after washing, it preserves the depth of unwashed indigo, holding its bold color longer and adapting to the body without stiffness or shrinkage.
The barrel leg jean redefines denim with its curved, sculptural shape. It expands through the thigh and narrows at the ankle: delivering volume, structure, and a relaxed yet intentional fit.
Indigo, refined. Greencast denim brings a muted undertone to classic blue, creating depth from day one and evolving into rich, layered fades shaped by movement and time.
A new era of three-dimensional jeans
Inside the rebellious core of the summer staple
The ultimate guide to untreated denim
The comeback of the skinny jean
One style. Infinite options.
Our pioneering design since 1996
Crafting the ultimate light-washed capsule
Supreme functionality and purposeful construction
