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25 PRINTS. YOUR PICK.

Watch Pharrell unveil G-Star Elwood X25 Drop II at the G-Star Mat in New York City.

watch the video

LABEL YOUR NEW JEANS NOW

Choose your new jeans. Design your own label. Stitch it.

SUNGLASSES

Shop the new collection.

Our new autumn styles, available now.

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LATEST NEWS

The G-STAR MAT in NYC

Watch Pharrell unveil the second collection of 25 prints he curated for G-Star Elwood jeans.

watch the video

G-Star RAW Research III launched at Paris Fashion Week

G-star RAW Research III redefines the meaning of raw by deconstructing denim for men and women.

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