A pair of leather jeans. Who would have imagined that this would initiate a long-term collaboration? Two capsule collections and a pair of limited edition sunglasses later, Afrojack and G-Star RAW continue to unite their work.

ellen von unwerth

This season, G-Star has collaborated with renowned photographer Ellen von Unwerth. With her affinity for denim and distinct monochromatic style, just like that feeling of finding your perfect jeans, the partnership was an instant match.

lily cole

Born in the UK in 1987, Lily Cole entered the public eye as a model and has since become known for her broad range of interests spanning from art history to environmental sustainability.

magnus carlsen

Born in Norway in 1990, Magnus Carlsen is the world number one chess player and the highest ranked player in the history of the game. Long-time friend of the brand, our collaboration with Carlsen began in 2010 being photographed by Anton Corbijn as the face of our campaign.

phil hale

Born in 1963, Philip Oliver Hale is an American artist known for figurative painting and photography in both fine art and portraiture. Lending his skills to our Spring/Summer ’14 campaign “The Challenge”, Hale collaborated with G-Star creating collage artworks of the thrilling chess match between Chess World Champion Magnus Carlsen, and model Lily Cole.


In the latest campaign, G-Star worked with Rankin and the ‘Raw’ talents of Sergio Pizzorno and Keenan Kampa, demonstrating the rough and ready style of Type C denim and the flexible stretchiness of Jeg Skinny.

sergio pizzorno

Sergio Lorenzo Pizzorno plays guitar and writes for British band, Kasabian. His main aim in life was to become as successful as possible.

keenan kampa

Keenan Kampa has already racked up some serious ‘firsts’ on her resume. The Virginia native was the first American to be accepted into the prestigious Vaganova Academy of Russian Ballet, from which she graduated in 2010.

anton corbijn

Until relatively recently, Anton Corbijn was probably most famous for being the creative director behind the visual output of Depeche Mode and U2.

arizona muse

Arizona Muse is an American model and Vogue cover girl whose star is rising rapidly in the fashion world.

caleb landry jones

Branded “a raw talent to watch” by Vogue, Caleb Landry Jones started his career in one of the great movies of recent years, ‘No Country for Old Men’.

clémence poésy

Fast-rising French actress Clémence Poésy’s film CV reads like an eclectic mix of independent film projects and Hollywood blockbusters.

marc newson

One of the world’s leading designers, Australian Marc Newson studied jewellery and sculpture at the Sydney College of the Arts, combining learnings from both fields in his breakthrough piece.

vincent gallo

In 1978, a 17 year old Vincent Gallo left home, moved to New York City, and started playing in bands, including ‘Gray’ with artist Jean-Michel Basquiat.

gemma arterton

Rising star of stage and screen Gemma Arterton began her career while studying at London’s prestigious Royal Academy of Dramatic Art (RADA).

liv tyler

Most people recognize Liv Tyler as the beautiful elf-princess Arwen, from the blockbuster ‘Lord of the Rings’ movies.
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