Jaden Smith + G-Star RAW present Forces of Nature
JADEN SMITH
+ G-STAR RAW
JADEN SMITH
+ G-STAR RAW
FORCES OF NATURE
A SERIES OF SUSTAINABLE PIECES DESIGNED BY JADEN SMITH
Dedicated to the beauty and power of nature, all garments in the collection have been engineered with sustainable materials and design innovations developed by G-Star RAW. The collection presents three colorways, each one symbolizing a powerful natural force.
Water
The blue colorway
To emphasize water’s singularity and convey the utmost respect for this quintessential force of nature, the blue colorway of this collection is made with world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, whose chemistry presents 0 risk for people and planet. This denim consists of 100% organic cotton and features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.
“The starting point of the collection was sustainability -
something that both g-star and i are passionate about”
EARTH
THE ECRU COLORWAY
De kleur van deze lijn is geïnspireerd op de aarde en uitgevoerd in onbewerkt biologisch katoen, waardoor het materiaal duurzaam en recyclebaar is. De keper is gemaakt van 100% biologisch ongeverfd katoen garen. Dankzij de onbewerkte, natuurlijke garen krijgt de kleding een gebroken witte kleur met natuurlijke spikkels die elk item uniek maken.
“THE DESIGN INSPIRATION CAME FROM THE POWER OF THE PLANET;
FROM SANDSTORMS TO WATERFALLS THAT SHOWCASE BOTH STRENGTH
AND THE BEAUTY OF THE WORLD WE LIVE IN”
Eclipse
The black colorway
One of the most dramatic natural events comes in the most sustainable black denim we’ve ever made which is first of its kind in the market. It represents G-Star's holistic approach to fabric design when it comes to the choice of 100% organic cotton fiber, eco-friendly black dyestuff, its transport, packaging and the actual dye application. By using this dyeing technology, we save 52% water, 65% energy, 71% CO2 and 14% chemicals, compared to conventional black denim. For all three colorways, all T-shirts and sweatshirts have been engineered with organic cotton and were digitally printed, which is the most sustainable printing process available.