Jaden Smith + G-Star RAW present Forces of Nature
JADEN SMITH
+ G-STAR RAW
JADEN SMITH
+ G-STAR RAW
LES FORCES DE LA NATURE
UNE COLLECTION DE MODÈLES DURABLES, IMAGINÉS ET CONÇUS PAR JADEN SMITH
En hommage à la beauté et à la puissance de la nature, tous les articles de la collection ont été confectionnés à partir de matières durables et de designs innovants développés par G-Star RAW. La collection propose trois coloris, chacun symbolisant une puissante force naturelle.
Water
The blue colorway
To emphasize water’s singularity and convey the utmost respect for this quintessential force of nature, the blue colorway of this collection is made with world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, whose chemistry presents 0 risk for people and planet. This denim consists of 100% organic cotton and features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.
“The starting point of the collection was sustainability -
something that both g-star and i are passionate about”
Earth
The ecru colorway
Inspired by raw earth and the creatures that live on it, this colorway has been executed in raw organic cotton and has used no dye whatsoever, making the fabric highly sustainable and recyclable. The twill construction is made of 100% organic cotton yarns, completely undyed. Due to the untreated organic yarns, the garments receive an off-white hue with natural speckles unique to each garment.
“THE DESIGN INSPIRATION CAME FROM THE POWER OF THE PLANET;
FROM SANDSTORMS TO WATERFALLS THAT SHOWCASE BOTH STRENGTH
AND THE BEAUTY OF THE WORLD WE LIVE IN”
Eclipse
The black colorway
One of the most dramatic natural events comes in the most sustainable black denim we’ve ever made which is first of its kind in the market. It represents G-Star's holistic approach to fabric design when it comes to the choice of 100% organic cotton fiber, eco-friendly black dyestuff, its transport, packaging and the actual dye application. By using this dyeing technology, we save 52% water, 65% energy, 71% CO2 and 14% chemicals, compared to conventional black denim. For all three colorways, all T-shirts and sweatshirts have been engineered with organic cotton and were digitally printed, which is the most sustainable printing process available.