United States

Last updated: April 2017


G-Star Raw eStore B.V. and its group companies which include G-Star eStore, Inc. and subsidiaries and affiliates (“G-Star,” “we,” “us,” or “our”) take the protection of your privacy and safety seriously. This Privacy Policy applies to the G-Star website ( and the other services we offer through the website (collectively, the “Website”).

data processing

When you visit the Website, place an order, register for a G-Star account, subscribe to our newsletter, ask us a question or participate in a contest or survey on this Website, we may ask you to submit, among other things, your name, address, telephone number, bank and/or payment details (“Personal Data”).
G-Star will use this Persona Data for the following purposes:
  • to provide you with our services and invoice you for our products; 
  • to process your order and to contact or inform you of its progress; 
  • to provide you with information on G-Star’s organization, products and activities; 
  • to provide information to third parties if this is necessary for them to be able to perform their work for G-Star (for example, couriers or payment service providers); 
  • to fulfill our legal obligations; and
  • to answer any questions you may have. 

If you registered for the G-Star account, G-Star will use this data for the following additional purposes:
  • to send you special offers and/or newsletters by e-mail or regular mail concerning your G-Star account; 
  • to link your e-mail address with your preferred G-Star Store; and
  • to create offers that are in line with your preferences and purchases. 

If you joined in a prize contest, G-Star will use this data for the following additional purposes:
  • to provide you with information on the results of prize these contests. 

Finally, we record information (among other things, your IP address) for composing user statistics, running analytics and securing the Website.

All data, including but not limited to, your Personal Data and purchase data will be processed by the data controller G-Star Raw eStore B.V. located at Joan Muyskenweg 39, 1114 AN Amsterdam, the Netherlands. For the purposes set out in this Privacy Policy, all data may be exchanged between the G-Star group of companies, including those based in countries within and outside the EU, and including G-Star subsidiaries that run our online stores (the “G-Star Webshops”) in the United States, under the instructions of G-Star eStore B.V. For the purpose of analyzing your purchase history for our own marketing purposes, your data may be stored on servers belonging to third parties. Those third parties may store and process your data under instructions of G-Star eStore B.V. and employ administrative, technical and physical safeguards to protect your data. Any analysis conducted using your data will be used by G-Star for the purposes listed in this Privacy Policy. Unless provided otherwise herein, your Personal Data collected through the Site will not be made available to third parties.

G-Star account

The G-Star account is the loyalty program for customers of our G-Star Stores. If you are at least 18 years old (or the age of majority in the state where you reside), you can register for free, at a G-Star Store or online at As a G-Star accountholder, you may receive special offers, newsletters by e-mail and/or regular mail from us concerning G-Star products and G-Star activities, including invitations to special events. If you no longer wish to receive these communications, you may terminate your account accountat any time either by logging on to your G-Star account or you may unsubscribe to these communications by using the ‘unsubscribe’ link in the footer of these messages and we will delete you from our mailing list. If you do not wish to receive any marketing information from G-Star or its group companies, you may also send an e-mail to or a letter to G-Star Raw eStore Inc. at 599 Broadway, 11th floor, New York, NY 10012.

your rights

You have the right to inspect the data (including Personal Data) recorded by G-Star concerning you at any time. If any of this data is incorrect, you may request that G-Star adjust, supplement, remove or screen this data. To do so, please send your request via e-mail to or by regular mail to G-Star Raw eStore Inc. at 599 Broadway, 11th floor, New York, NY 10012.

Your California privacy rights

Under the California “Shine the Light” law (California Civil Code Section 1798.83), customers of G-Star who are California residents are able to request certain information regarding our disclosure of Personal Data to third parties for those parties’ direct marketing purposes. Currently, we do not sell your Personal Data with non-G-Star group companies for their direct marketing purposes. To request information from us under the California Shine the Light law, please send an e-mail to with “My California Privacy Rights” in the subject line or send a letter to:

G-Star Raw eStore Inc.
Attn: My California Privacy Rights
599 Broadway
11th floor
New York, NY 10012 USA


G-Star does not knowingly collect, use or disclose Personal Data from anyone under the age of 13. If we determine upon collection that a user is under 13 years of age, we will not use or maintain his/her Personal Data without a parent/guardian's consent. If we become aware that we have unknowingly collected Personal Data from a child under the age of 13, we will make reasonable efforts to delete such information from our records.


A cookie is a small piece of data sent from a website and stored in your web browser on your computer, mobile or other handheld device, while you are browsing a website. Cookies may be used to store your passwords and user ID’s, preferences of start pages, ordering status on a website, personalization or website tracking (e.g. targeted marketing). The information stored in a cookie may later be read from your browser in order to, among other functions, deliver a page tailored to you or to automatically log in. Personal information can only be stored in a cookie if you yourself have provided the website that places the cookie with that personal information.

Use of cookies

Cookies allow you to make full use of the online shopping and personalized features available on this Website. Cookies also help us to provide you with the best shopping experience possible by giving us information which we use to improve the usability and the performance of this Website. Furthermore, we use tracking pixels in our e-mail newsletters to track clicks back to our Website.

G-Star uses cookies on this Website for the following main purposes:

  • for technical purposes essential for the operation of this Website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products; 
  • to distinguish you from other users of this Website, so we can personalize your shopping experience by making this Website and the advertising displayed on it more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in) when you return to visit this Website; 
  • to collect statistical information about the number of visitors that use our Website through the link in our e-mail newsletters, and to measure the success of our newsletters; 
  • to collect statistical information about how visitors use this Website, so we can improve the way this Website works and measure the success of contests and campaigns; 
  • to enable us to fulfill our contractual obligations to third parties, for example to pay an advertising partner if you have made a purchase on this Website by following a link from their Website; and
  • to make relevant offers to you outside of our Website. 

California Do-Not-Track Disclosure

Do-Not-Track is a privacy preference that you can set in your web browser. When you turn on the Do-Not-Track signal, the browser sends a message to websites requesting them not to track you. At this time, we do not respond to Do-Not-Track browser settings or signals. For more information about Do-Not-Track, visit

Cookies used on this Website

Session cookies and persistent cookies

Our Website uses both session cookies and persistent cookies. Session cookies typically store information in the form of a session identification that does not directly identify you. These cookies are stored in temporary memory and are erased when you close the web browser. Persistent cookies may collect information about you, such as web surfing behavior or user preferences for a specific website. These cookies are stored on your hard drive until they expire or until you delete them.

First and third-party cookies

Both session cookies and persistent cookies are used by G-Star and third parties on this Website.

Cookies placed by G-Star are called first-party cookies and are used for various purposes, for example to remember the username and to remember the items in your shopping cart. Cookies placed by a different party than G-Star, are called third-party cookies. These cookies may “follow” you through various websites and for a longer period of time, but they do not collect Personal Data from which the third party would be able to identify you, the individual customer. The third parties placing these cookies may be suppliers who partner with us to deliver our Website, companies that participate with us in affiliate marketing programs and other third parties.

Social media plugins

Social media plugins are plugins that enable you to 'share' content with friends through social networks, such as Facebook and Twitter or similar service providers. These networks may use cookies, but we do not control the setting of these cookies. If you are a user of these social media services and would like to know more about what kind of data may be collected through such social plugins and how such data may be used by their respective service provider, please check the privacy policy of that service provider at the links provided below: 
How to change your cookie settings

Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you continue to access this Website. By using and browsing this Website, you consent to cookies being used in accordance with this Privacy Policy. If you do not consent, you can refuse consent for the placement of cookies by changing your browser settings. How to do this will depend on the browser you use. You may also adjust your browser in such a way that you will be notified if a cookie is placed on your computer. Please bear in mind that certain cookies are needed for the Website to run and if you disable cookies you may not be able to use all of the functions of the Website.

Google Analytics

Our Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to facilitate the analysis of your use of our Website. The information generated by the cookie about your use of our Website will generally be transmitted to and stored by Google on servers in the United States. Google will not link your IP address with any other data held by Google.

You can object to this tracking through Google Analytics (as described above), by clicking the button "Disable Google tracking" at the bottom of this page. A cookie will be set which will disable the future collection of data when you visit the Website (a so called “opt-out cookie”).

You can also prevent the storage of cookies by respective settings in your browser software as described above; please note that you may then not be able to use all functions of our website to their full extent.

You can also prevent the Google tracking described above by downloading and installing the browser extension (known as a “plugin”) which is available at:

Further information concerning data protection regarding Google Analytics is available at “Google Analytics Cookies”: To learn more about Google’s personalized ads or to adjust your Google ad settings, visit:

DoubleClick remarketing

Our Website also includes the DoubleClick remarketing pixel, a program code that triggers a cookie, provided by Google. Through the DoubleClick remarketing pixel, Google collects the information that you have visited our Website and were interested in certain offers. If you then see advertisements on other websites belonging to the Google network, the pixel allows us to present you with our targeted advertisements (so called “remarketing”). In addition, Google uses the information to present you with interest-based advertisements which take into account the product and information fields which you may have previously visited on our Website.

The display of advertisements is based on the use of cookies, which are used to analyze the user behavior during website visits and which can afterwards be used for targeted product recommendations and interest based advertisements.

You can opt-out from this data being used to send you interest-based ads by deactivating the DoubleClick cookies. To deactivate the DoubleClick cookie, please visit or you can deactivate the DoubleClick cookies at the NAI’s deactivation site (Network Advertising Initiative) at

DoubleClick Floodlight tags

If you conduct certain activities on our Website (e.g. buy a product) we provide this information to DoubleClick through a Floodlight tag, another service provided by Google. Through Floodlight tags, we receive reports from Google about various metrics, for example, the success of certain advertisements. With the Floodlight tags no Personal Data is transferred to DoubleClick or Google. For details about the handling of your data by DoubleClick or Google and the use of cookies in this context, please visit

You can opt-out from the use of your data in connection with DoubleClick and you can also prevent the storage of cookies through your browser settings. To deactivate DoubleClick cookies, follow the steps described under “How does DoubleClick use cookies?” > "Opting out” at


Our Website also uses a service provided by Criteo SA to place ads on our Website and other third party websites that you may visit.

These ads are displayed based on information that is stored in cookies which Criteo places on your computer. These cookies may include information about your visit to our Website, but Criteo will not attribute the information it collects to you personally. G-Star or Criteo will not merge this information with your Personal Data and will not disclose any of your Personal Data to any third party. You can deactivate Criteo cookies by visiting and following the steps under “User Choices.” When you deactivate Criteo cookies, an opt-out cookie will be placed in your web browser that tells Criteo to cease data collection from you browser and will prevent the delivery of ads.


This Website allows Facebook to place pixels on our Website. Through these pixels, Facebook may track members’ activities on our Website to offer more relevant ads based on members’ online behavior. You can prevent Facebook from using information about your online activity for the purpose of showing you ads by changing your ad settings at


This Website uses Microsoft’s Bing Ads to track activity on our Website using cookies. By navigating to our Website, Bing may track the pages you visited before coming to our Website and may record your interactions with our Website. Bing Ads then uses this information to serve you with relevant ads. Bing gathers this information anonymously and will not use this information to identify you. You can disable Bing ads or change your ad settings at

NewRelic (Performance measurement)

We use a service of New Relic, Inc.,188 Spear Street, Suite 1200, San Francisco, CA 94105, USA in order to measure and monitor the technical performance of our website, i.e. for example to determine whether our website is accessible and how fast a specific site is displayed.

In addition, we collect application data for statistical purposes via New Relic, for example browser type and operating system of visitors. For this purpose we may store cookies on your device.

For details about the data use in the context of New Relic, please see the data protection notice of New Relic under „Information Related to Data Collected for our Clients“ at We do not collect, process or use personal data through New Relic. If you want to prevent that we take into account your visit within our analytics, please deactivate cookies in your browser. Please note that you may then not be able to use all functions of our website to their full extent.

securing personal data

G-Star ensures an appropriate degree and method of securing your Personal Data. Therefore, G-Star aims at having data transmitted safely between your computer and our server. G-Star has taken reasonable technical and organizational measures to protect your Personal Data against loss and/or illegal processing.

securing personal data

G-Star ensures an appropriate degree and method of securing your Personal Data. Therefore, G-Star aims at having data transmitted safely between your computer and our server. G-Star has taken reasonable technical and organizational measures to protect your Personal Data against loss and/or illegal processing.

g-star and other websites

This Website may contain links to other third party websites that are not owned or operated by us. G-Star cannot be held responsible or liable for any processing of your data by these third parties. For further information we advise you to read the privacy policy (if applicable) of these third party sites.

Adjustments and updates

We may change this Privacy Policy at any time and it may also change as the result of any adjustments we may make to the Website. Therefore, we advise you to consult this Privacy Policy on a regular basis. G-Star will provide notice of any material change by posting such notification on its Website and modifying the Last Updated Date above.
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