Jaden Smith + G-Star RAW present Forces of Nature
JADEN SMITH
+ G-STAR RAW
JADEN SMITH
+ G-STAR RAW
FORCES OF NATURE
A SERIES OF SUSTAINABLE PIECES DESIGNED BY JADEN SMITH
Dedicated to the beauty and power of nature, all garments in the collection have been engineered with sustainable materials and design innovations developed by G-Star RAW. The collection presents three colorways, each one symbolizing a powerful natural force.
Water
The blue colorway
To emphasize water’s singularity and convey the utmost respect for this quintessential force of nature, the blue colorway of this collection is made with world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, whose chemistry presents 0 risk for people and planet. This denim consists of 100% organic cotton and features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.
“The starting point of the collection was sustainability -
something that both g-star and i are passionate about”
Earth
The ecru colorway
Inspired by raw earth and the creatures that live on it, this colorway has been executed in raw organic cotton and has used no dye whatsoever, making the fabric highly sustainable and recyclable. The twill construction is made of 100% organic cotton yarns, completely undyed. Due to the untreated organic yarns, the garments receive an off-white hue with natural speckles unique to each garment.
“THE DESIGN INSPIRATION CAME FROM THE POWER OF THE PLANET;
FROM SANDSTORMS TO WATERFALLS THAT SHOWCASE BOTH STRENGTH
AND THE BEAUTY OF THE WORLD WE LIVE IN”
Eclipse
DAS SCHWARZE FARBSCHEMA
Eines der pathetischsten Naturereignisse präsentiert sich im nachhaltigsten schwarzen Denim, den wir je hergestellt haben und der der erste seiner Art auf dem Markt ist. Mit der Wahl von 100% Bio-Baumwollfasern, dem Färbungsverfahren, seinem Transport und der Verpackung spiegelt dieser umweltfreundliche schwarze Farbstoff G-Stars ganzheitlichen Ansatz des Stoffdesigns wider. Durch die Methode des hier angewendeten Färbungsverfahrens, sparen wir im Vergleich zu herkömmlichem schwarzem Denim 54% Wasser, 65% Strom, 71% CO2 und 14% Chemikalien. Für die drei Farbschemata wurden alle T-Shirts und Sweatshirts mit Bio-Baumwolle und Digitaldruck gefertigt, der der nachhaltigste der verfügbaren Druckverfahren ist.