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G-STAR names Charlotte de Witte Global Brand Ambassador. The multi-year partnership starts with the "Own the Arc" campaign and the relaunch of G-STAR Women.
Twisted seams, an anatomical silhouette and a shape that answers to nothing. The story of G-STAR's Arc.
G-STAR's renewed women's collection rebuilds the brand's icons around the female body. Raw denim, tailored utility and a modern, sensual tomboy look.