Our physical G-NO PHY-G is now exclusively available to G-NO NFT holders

Do you own a G-NO NFT?
Claim your PHY-G

New to NFTs? Visit our FAQs.

Claim your PHY-G

They came from the metaverse to see what this real world is like. Now they're ready for a life IRL...

The only way to obtain PHY-G is by owning a G-NO NFT or by purchasing one via secondary sales. You can claim PHY-G in our web3 portal - they are not for sale separately.

Meet the G-NOs


I’m the first-ever G-NO made. The original G-Star RAW mascot since 2007. I’m always ready to roll my sleeves up and put in the work to get stuff done.

Every G-NO tells a story

Each G-NO has been meticulously crafted using digital denim fabrics alongside G-Star’s trademark details. Collectors will be the first to own a piece of G-Star RAW’s digital denim whilst simultaneously owning a piece of our brand’s legacy.

3301 Community Token

The 3301 Community Token NFT was airdropped to all the OGs and G-NO NFT holders in May 2021. Holding a token brings perks such as WL to next projects, IRL and virtual event invites, product giveaways and exclusive discounts for G-Star RAW gear. Perks are only available when being part of our Discord community.

Frequently asked questions

What is a G-NO?
G-NO is G-Star RAW’s collectable rhino mascot. The original G-NO was created back in 2007 as a physical mascot and was only available for sale in stores twice a year. G-NO was created by one of G-Star’s longest serving employees. Now G-NO has had a digital upgrade as a collectable NFT avatar.
What is an NFT?
A non-fungible token, or NFT, is a digital asset used to represent ownership of unique items or access, whether digital or physical. Most commonly they are used for digital collectibles. Specifically to this project, ownership and transfer of an NFT is secured by the Ethereum blockchain, which ensures that one NFT only has one owner at any given time, and that nobody can modify the history of the token’s ownership.
What is the G-NO Digital Avatar NFT collection?
The G-NO Avatars NFT collection includes 10 unique digital designs of our mascot, G-NO the rhino. Each design is based on a piece of the brand’s history. The limited edition NFT collectible celebrates our first web 3.0 activation as we get ready to enter the metaverse.
How to buy a G-NO NFT?
  1. Make sure you have a crypto wallet such as Metamask or Coinbase wallet. (See question 14 on how to create a wallet)
  2. Add enough funds to cover the price of the G-NO NFT and additional fees, think of 0.11 ETH. Alternatively, you can also buy them with a Visa or Mastercard credit card and top up your balance.
  3. Go to Rarible.com, click on sign in at the top right corner to create a profile.
  4. Then go to our profile at Rarible.com/g-starraw and choose your favourite G-NO
  5. Click on buy and complete the transaction
  6. Go back to your own profile to see the NFT in your collection.

For any questions, please reach out to our team on Discord, Twitter DMs or Instagram DMs.

Where can I purchase one of the G-NO NFT Avatars?
You can buy the G-NO NFT avatars exclusively on Rarible in our official profile: https://rarible.com/g-starraw. NFTs will not be available for sale on other platforms during primary sales.
How many NFTs are in the G-NO Avatars collection?
There will be 10 NFTs artworks and 100 editions of each of them making the volume of the collection 1000 NFTs for sale.
What is the price of each NFT?
The price of each NFT will be 0.096 ETH. The number 96 is a legendary number for G-Star RAW in honor of our Elwood jeans.
Can I still buy a G-NO NFT after it is sold out?

If you missed out, you can buy one in the secondary marketplace such as Rarible, Opensea and others. Stay tuned on our Instagram, Twitter and Discord channels for news about future NFT drops.

Please buy only from our official profiles:
Rarible: https://rarible.com/g-starraw
Opensea: https://opensea.io/g-starraw
How can I tell if the resale page is legitimate?

A legitimate G-Star RAW NFT collection page on Rarible will have a verified blue tick next to the page name.

On Opensea we do not have a verified profile so please only check the official links here:
Rarible: https://rarible.com/g-starraw
Opensea: https://opensea.io/g-starraw
What are the utility and perks if I buy one of the G-NO NFTs?

One of the most special benefits for holders is that they will receive an exclusive physical G-NO. This special NFT-holders-only-edition G-NO will not be available for sale and won’t be found anywhere making it also valuable in the IRL collectors market. Design will be disclosed later next month as well as claiming window.

G-STAR RAW NFT utility and perks

3301 TOKEN
  1. Free 3301 token NFT
  2. Discounts at G-Star Raw
  3. Invites to events
  4. WL to future drops
  5. OG only product give aways

1+ G-NOs
  1. Exclusive physical G-No
  2. FREE 3301 token NFT + all its perks
5+ G-NOs
  1. Exclusive physical G-No
  2. FREE 3301 token NFT + all its perks
  3. Special gift card for G-Star gear

10+ G-NOs
  1. Exclusive physical G-No
  2. FREE 3301 token NFT + all its perks
  3. Special gift card for G-Star gear
  4. Customized G-Star product
What is an OG?
OG means original gangster but in the world of NFTs, it means the folks who were here early and earned respect. In our project, OG status will be given to members that contribute to the project in terms of helping others, sending suggestions and bringing good vibes to the chat. Learn how to become an OG on our Discord server.
Will there be a Whitelist? (WL)
There will not be a Whitelist in this project. We’re doing things differently and focusing on assigning OG roles based on community engagement as well as rewarding the community through giveaways and events. Join our Discord to find out how to become an OG.
What is Rarible?
Rarible is a leading community-centric multichain NFT marketplace that is home to cool native NFT artists and projects such as Pak and Women Rise. Discover more about rarible: rarible.com.
What is a “digital wallet” and how do I create one?

A blockchain wallet is a digital storage that enables you to store and transact with cryptocurrency. In its simplest form, a wallet comprises a public and private key, which are cryptographically generated.

With a digital wallet, you hold the keys and are in charge of your own assets. Your assets are only as safe as your keys, so back them up and keep them safe! Remember to never, ever share your seed phrase to anyone. That is for your eyes only.

To make the process of setting up a wallet user-friendly, there are many software wallets, such as Metamask, which equip you with a wallet address, key vault, secure login, and backup options to manage your digital assets securely. Metamask runs as a browser extension and/or mobile app, and you can be up and running in just a couple minutes.

There are several providers that allow you to create a crypto wallet. For more information about crypto wallets and how to set them up, visit rarible: https://rarible.com/how-it-works/getting-started/what-is-a-wallet

Or follow this Youtube tutorial on how to set up a metamask wallet: https://www.youtube.com/watch?v=yYQtZenCYrE.

How do I keep my wallet secure?
  • Never share your private key or wallet password.
  • Store your private keys somewhere safe that you will not forget. Losing access to your private keys means losing access to any digital assets protected by the associated wallet.
  • Pay attention to where you are making transactions and connecting your wallet. If a malicious website connects to your wallet it could clean out the entirety of your assets.
How do I purchase ETH (Ethereum)?
You can purchase ETH through an online exchange as for e.g Coinbase. Once you have purchased ETH, you can transfer the funds into your Metamask or another compatible wallet to purchase an NFT. Please keep in mind that there are limits on the amounts of ETH you can buy and sell based on your account and the platform you’re using.
Will the NFT’s be available on different marketplaces?
You can buy the G-NO NFT avatars exclusively on Rarible in our official profile: https://rarible.com/g-starraw. NFTs will not be available for sale on other platforms during primary sales.
How to buy a G-NO NFT with Apple Pay, Visa or Mastercard

Rarible offers the most accessible and user-friendly platform to buy NFTs. Through Rarible’s partnership with Wert, a licensed virtual currency provider, they offer the option to pay for NFTs directly with a credit card in 190+ countries. As simple as that! The funds get automatically converted to ETH at the current rate, meaning that the seller still gets paid in crypto.

You can only finalize a purchase if you have a digital wallet connected.

Where will my G-NO NFT appear?
Once you buy a G-NO NFT, the NFT will appear in your digital wallet and in your Rarible profile.
Can I resell my G-NO NFT
After buying the NFT in the official G-Star RAW shop on rarible, you can resell via a secondary marketplace such as Rarible, Opensea and others.
Can I buy multiple G-NOs?
You can buy multiple G-NOs if they're still available. The perks and utility will accumulate.
Can I use my G-NO NFT as an avatar?
You can. And you will have the RAWest pfp ever.
When will I receive my physical G-NO?
The date is still to be released but we’re aiming for August 2022. Details of the design and shipping method will be shared directly with holders via our Discord server. If you’re not on Discord, please keep an eye on our social media channels, we will be sharing the information there as well.
What will the future plans for the NFT project be?
Now that G-NO has been introduced into the metaverse, it’s here to stay! The future has endless possibilities. Want to shape it together? We’re asking our community to send in ideas to build our roadmap. Join our discord server to participate.
I heard that NFTs are bad for the environment. What’s your stance on this?

Unfortunately, most blockchains consume a lot of energy but there are ways to reduce the impact on the environment. Here’s what we’re doing so you can buy, mint and trade digital assets with a clear conscience!

  • We only use the cryptocurrency Ethereum as they expect a 99,95% reduction in energy consumption from their transition to proof-of-stake in 2022.
  • We offer buyers the option to make their purchases carbon-neutral through our partnership with Nori, a carbon-removal marketplace that allows users to offset the carbon emissions from their NFT purchases. Users can pair Nori Carbon Removal Tonnes (NRTs) with their NFTs and receive a badge showing that their NFT is carbon-negative. The badge is linked to a Carbon Removal Certificate; a blockchain-backed document that verifies the carbon was removed. For more information, please visit https://nori.com.
  • Every transaction made to build this project will also be accounted to be made carbon-neutral.
What is an NFT marketplace?
NFT marketplaces enable creators and collectors to buy, sell and create NFTs. After connecting your wallet, you can purchase, auction or sell a wide range of NFTs.
What are gas, gwei or minting fees?

Gas fees, or minting fees, are a transaction fee on the Ethereum blockchain. When you make transactions, such as purchasing an NFT, you will need enough ETH in your wallet for the initial purchase and the associated gas fees.

The gas fee enables your transaction to be processed on the Ethereum network and stored on the blockchain. The price of gas is volatile and fluctuates based on the supply of miners who receive the gas for the transaction vs the demand from consumers/minters making transactions. At mint time, when a user can enter the gas price they wish to pay, a suggested fee is shown by the wallet (e.g. Metamask) to make the transaction.

If the cost of gas price exceeds the fee you offered to pay, your transaction could fail and the gas fee will be lost without the transaction being confirmed. This means that you will have paid gas, without receiving an NFT. Please note that lost gas fees are non-refundable.

What happens to gas fees?
They are paid to miners as a reward for processing Ethereum transactions and keeping the network online. G-Star RAW does not set gas fees or receive any proceeds from gas.
Are these  NFTs available to buy in my country?
We are restricted from offering NFTs to certain countries or individuals deemed sanctioned by governing bodies. Please refer to the sanction websites for the United States, European Union, and Switzerland for an up-to-date list.
What is cryptocurrency?
Cryptocurrency is a digital currency or store of value that uses the blockchain, a digital transaction ledger, to record and secure online transactions. Cryptocurrencies can be used to buy goods and services. Currently, the most traded cryptocurrency is Bitcoin, followed by Ethereum.
What blockchain are these NFTs minted on?
This NFT is minted on the Ethereum blockchain.
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