I’m the first-ever G-NO made. The original G-Star RAW mascot since 2007. I’m always ready to roll my sleeves up and put in the work to get stuff done.

I’m R3NEW, the rhino helping to limit our impact on the planet and the people that live on it. From recycled cotton to indigo dyeing without harmful chemicals to renewable energy, I’ve always got my horns in one responsible initiative or another.

I’m Elwood, a ‘90s kid. I’m always on my motorbike so my denim’s kinda weathered. I inspired the first-ever 3D jean design so I’ll probably endure most storms, crypto dips included.

I'm the black sheep of the family, rules give me the ick. Rebel by name, rebel by nature. I am the antidote to the generic, understand? The stage is my home so I'll catch you there.

Hi. Signaturo here. I’m obsessed with making you stand out from the crowd. From crossing belt loops to massive logos and artwork that grabs your attention. You’ll never catch me without my signature statement pieces.

I’m Rivetino, the creative mind behind some of G-Star’s coolest art collaborations. I only work with living legends. From tattoos to tutus, even lockdown can’t stop me from creating riveting art. After all, if life imitates art, then why can’t denim?

I'm Artisan. I spend my days exploring and innovating denim because that’s the only way to make denim right. I don’t remember when denim got into my blood. Probably around the same time that you guys discovered social media.

My name's Rare, I oversee our innovation laboratory - RAW Research. If you like eye-catching denim couture, I’ve got just the piece for you. I design for fashion-forward visionaries, inspired by the past to create iconic garments that always turn heads.

I go by the name of Historian. I’m in charge of one of the biggest clothing archives in the world. Nothing gets past me. If vintage collector’s items and trips down memory lane are your kinda thing, hit me up.

Hi I’m Pioneer. I keep things moving at G-Star Raw HQ. I’m all about the latest innovation and spend my days future-gazing. I heard curiosity killed a cat, but as far as I know, it’s never killed a rhino.