G-STAR names Charlotte de Witte Global Brand Ambassador. The multi-year partnership starts with the "Own the Arc" campaign and the relaunch of G-STAR Women.

Twisted seams, an anatomical silhouette and a shape that answers to nothing. The story of G-STAR's Arc.

G-STAR's renewed women's collection rebuilds the brand's icons around the female body. Raw denim, tailored utility and a modern, sensual tomboy look.