Jaden Smith + G-Star RAW present Forces of Nature
JADEN SMITH
+ G-STAR RAW
JADEN SMITH
+ G-STAR RAW
FORCES OF NATURE
A SERIES OF SUSTAINABLE PIECES DESIGNED BY JADEN SMITH
Dedicated to the beauty and power of nature, all garments in the collection have been engineered with sustainable materials and design innovations developed by G-Star RAW. The collection presents three colorways, each one symbolizing a powerful natural force.
Water
The blue colorway
To emphasize water’s singularity and convey the utmost respect for this quintessential force of nature, the blue colorway of this collection is made with world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, whose chemistry presents 0 risk for people and planet. This denim consists of 100% organic cotton and features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.
“The starting point of the collection was sustainability -
something that both g-star and i are passionate about”
Earth
The ecru colorway
Inspired by raw earth and the creatures that live on it, this colorway has been executed in raw organic cotton and has used no dye whatsoever, making the fabric highly sustainable and recyclable. The twill construction is made of 100% organic cotton yarns, completely undyed. Due to the untreated organic yarns, the garments receive an off-white hue with natural speckles unique to each garment.
“THE DESIGN INSPIRATION CAME FROM THE POWER OF THE PLANET;
FROM SANDSTORMS TO WATERFALLS THAT SHOWCASE BOTH STRENGTH
AND THE BEAUTY OF THE WORLD WE LIVE IN”
ÉCLIPSE
LE COLORIS NOIR
L'un des phénomènes naturels les plus spectaculaires est repris dans le denim noir le plus durable que nous ayons jamais conçu, et le premier de ce genre sur le marché. Il incarne parfaitement l'approche holistique de G-Star du design des tissus quand il s'agit de fibre de coton 100% bio, de colorant noir écologique, du transport, de l'emballage et de l'application de colorant elle-même. En employant cette technologie de coloration, nous utilisons 52% d'eau en moins, 65 % d'électricité en moins, 71% d'émissions de CO2 en moins et 14% de produits chimiques en moins par rapport au denim noir traditionnel. Tous les t-shirts et sweat-shirts dans ces trois couleurs ont été confectionnés dans un coton bio et rehaussés d'une impression numérique qui correspond au procédé le plus durable existant à ce jour.