IT’S YOU.
OWN IT.
IT’S YOU.
OWN IT.

To the outspoken. The daring.
The unconventional. The curious.
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WHY CONFORM, WHEN YOU HAVE THE POWER TO STAND OUT?

IT’S YOU.
OWN IT.

With the new G-Star campaign, we celebrate you exactly as you are. With all the differences, and all the greatness you have to offer.
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