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A signature G-STAR denim shade.

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Stories

Denim

NEO RAW: First Washable Raw Denim

NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. Even, after washing, it preserves the depth of unwashed indigo, holding its bold color longer and adapting to the body without stiffness or shrinkage.

Collaborations

Weaving Heritage into Denim

We're back with THE DENIM, our series of unexpected experiments with emerging designers. For the third edition, Agbobly designed a pair of limited-edition jeans, with a detachable corset.

Collaborations

Reissued: Form, Fashion, Function

Our longstanding collaboration with industrial designer Marc Newson returns with an updated capsule, featuring 22 of the most iconic designs from our past collections.

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