It’s you.
own it.

WHY CONFORM,
WHEN YOU HAVE THE POWER
TO STAND OUT?

Enough pre-established rules.

You’re most powerful, when you follow your own.

With the new G-Star campaign, we celebrate you exactly as you are.

With all the differences,

and all the greatness you have to offer.

IT’S YOU. OWN IT.

RUBY ROSE

The Australian model, actress and artist is the embodiment of what G-Star stands for -unique, outspoken, strong, daring and talented.

Ruby invites all unique individuals to come as they are as they discover our new collection.

WHY FOLLOW THE REST
WHEN YOU WERE BORN TO STAND OUT?

It’s time to bask in all that sets you apart and go for it with the new G-Star collection. This season, 2 key G-Star pillars - formalwear and denim - have been unexpectedly brought together.

START EXPLORING OUR
NEW COLLECTION.

AND OWN IT.

DESTINATION: DENIM

Denim innovation is a constant drive for G-Star, continuing to create for those who don’t conform,
but rather do it their own way. Explore the new denim pieces of the season.

Explore the new denim pieces of the season.

KEEP IT FUNCTIONAL
WITH ESSENTIAL
WORKWEAR PIECES

Explore the Beryl Overcoat – a perfect hybrid between a kimono and a workwear overcoat –, the3301 Mid Boyfriend Diamond jeans and the Strett Heel Boots for a sustainable summer.

Combine your workwear pieces – the D-Staq Denim jacket with the D-Staq 3D Slim jeans, available in 6 new washes.

Back to top