Denim
NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. Even, after washing, it preserves the depth of unwashed indigo, holding its bold color longer and adapting to the body without stiffness or shrinkage.
We are reintroducing RAW RESEARCH, a platform to test, develop, and redefine denim. Rooted in the archive and driven by innovation, the collection is guided by Lisi Herrebrugh and Rushemy Botter.
NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. Even, after washing, it preserves the depth of unwashed indigo, holding its bold color longer and adapting to the body without stiffness or shrinkage.
A new era of three-dimensional jeans
Inside the rebellious core of the summer staple
The ultimate guide to untreated denim
The comeback of the skinny jean
One style. Infinite options.
Our pioneering design since 1996
Crafting the ultimate light-washed capsule
The most prized possession of denim lovers
Available now, straight from the runway
Supreme functionality and purposeful construction
