This partnership comes after two years of collaboration between G-Star and Pharrell’s company Bionic Yarn on the RAW for the Oceans collection, transforming recycled ocean plastic into denim. During this collaboration it became apparent that we have a rare connection when it comes to design, and with our shared pursuit for constant innovation the decision to take our partnership even further was a no-brainer.
“G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-createG-Star’s future.” Pharrell
Pharrell is set to be immersed in the company on many creative levels – so stay tuned to see what we create together next.