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PPE Journey - CRM Newsletters

261-HP-Banner-S-CRM-PPE-30-JEANS

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254-HP-Banner-S-CRM-PPE-BoxingDay-UK

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Broken-in with dark fade marks. The denim retains its original base shade.

Dark Aged

Loose Fit

Watton denim

fibres are derived from sustainably sourced wood pulp and, by using less water and closed loops for process chemicals, have a lower environmental impact than conventional lyocell.

the LYCRA® fibers we use are high performance stretch fibers which hold a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

fibers are free of toxic pesticides and chemical fertilizers.

made from fibers of the flax plant. Producing linen requires less energy and water compared to conventional fibers.

made from pre- or post-consumer cotton waste. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

made from pre- or post-consumer plastic/polyester waste, of which PET bottles are the most common source. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

producing hemp requires less pesticides and less water and is stronger than conventional cotton.

made from pre- consumer or post-consumer wool waste. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

branded fibers are derived from the natural raw material wood and are certified with the <u aria-label="EU Ecolabel for textile products (license no. AT/016/001)" title="EU Ecolabel for textile products (license no. AT/016/001)" style="text-decoration-style: dashed;text-underline-offset: 3px;text-decoration-color: #197d37;cursor: help;">EU Ecolabel</u> for high environmental standards throughout their life cycle. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

a degradable premium stretch fiber from Japan, which holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

a sustainable stretch fiber, partially made from recycled and renewable resources.

made from pre- or post consumer polyamide waste (spinning waste, fabric waste, industrial fishing net waste). By giving discarded resources a new life we save raw materials, water, chemicals and energy.

a recycled stretch innovation (elastane), re-made from pre-consumer materials. ROICA™ EF is certified according to the Global Recycling Standard (GRS).

fibres are made from beech wood sourced from sustainable managed forests. The characteristic of the modal fibre produced by Lenzing, compared to conventional modal, is the high recovery rate of the chemicals used and the reduction of wastewater.

Regenerative cotton is made through regenerative farming that improves soil health, reduce carbon footprint, improves water quality and regenerates the land.

TENCEL™ Lyocell with REFIBRA™ technology are produced in a closed loop system using wood pulp and recycled cotton pulp, creating a recycled fiber by recovering and reusing the process water and solvent. TENCEL™ and REFIBRA™ are trademarks of Lenzing AG.

The G-Star Elwood jeans mapped out a new way of thinking about denim when first released. This updated version features the same anatomical 3D construction as the original, in an easy, relaxed fit