Raw denim gives you another look at every stage of life. So embrace the wrinkles, the lines, the scars and the scuffs. Think responsible. Wear your denim till the End.

G-Star RAW launches its Certified Tailors program in Belgium. The tailors provide free G-Star jeans repairs to their customers, subsidized by the brand.

We’ve given our mascot G-NO a digital upgrade. Introducing our limited edition NFT Art Collection. 10 unique avatars. 1 badass rhino.