Uniform Of The Free

UNIFORM
OF THE FREE

Free spirits will not be confined.

THE COLLECTION

Authentic workwear inspired pieces developed with a modern twist.
No other fabric personifies freedom of mind more than denim does. It’s that instinct of liberty and self-expression deep inside all of us that jeans can bring out.

Uniform of the Free is a collection of classic industrial work uniforms reinterpreted in a creative and colorful way. A mix of our signature denim classics, rich corduroy, washed canvas and twills were brought together for a greater depth of texture, while also featuring an old-school G-Star design.

Unlock your non-conformist, rebellious edge and join us.

shop the collection

THE DIRECTOR

Dexter Navy captures new G-Star identity and celebrates unique talent in the Uniform of the Free collection.
In the Uniform of the Free campaign film, the director presents the G-Star denim world through his raw and unexpected craftsmanship. The result is an ode to freedom, with compositions that hone in on the distinguishing attitudes, skills and voices of each talent.

FREE SPIRITS

Bold and unafraid

Those who are free never conform.

They fight for self-expression and individuality, following their own rules. Nothing is forced. Nothing is formal. Through an endless curiosity, they remind us all that we were born to be free.

Get inspired and start living what you love.

It’s time to join the free.

Lakeyria Doughty ‘Wheelie Queen’, dirt biker

LESS BARBIE DOLLS. MORE TOY CARS AND DIRT BIKES.

Lakeyria is the Wheelie queen of the US East coast and officially, the only female dirt biker in Baltimore. She found her freedom by riding roaring dirt bikes. Since she rules in a game that used to be ruled only by men, she proved to be a perfect match for the new G-Star Uniform of the Free collection, suiting up for her rides with Deline shearling reversible bomber jacket, the high-waist G-Star Elwood Shape jeans and the 3301 Deconstructed Classic denim jacket.

Emilio Rodriguez, BMX rider & guitar player

BASK IN YOUR COOL.

Emilio, a BMX rider & guitar player, feels perfectly free when he combines his two most powerful skills: playing the guitar while riding his BMX. Whether he plays off key, on key or on wheels – it doesn't matter, as long as he does it his way. Emilio’s uniform of the free consists of the Motac Deconstructed 3D Slim jeans – a seamless match to Emilio’s skill, since they were designed to support freedom of movement, the Uniform of the Free regular T-shirt and the Blake padded jacket.

Nia Parker, Meghan Chiu, Alexandria Franklin, Camryn Hutchinson, the Hiplets

BE COMPASSIONATE.
BUT BE A BOSS.

As an urban fusion of hip-hop and ballet, the Hiplets prove that amongst kings and queens there is no division. When they come together, they shine. By deviating from the norm, the Hiplets create a new movement and bring people along with them. They choose to wear the Uniform of the Free Powel Mid-Skinny jeans, the 3301 Mid-boyfriend jeans and the G-Star Shape jeans, crafted to embrace the body and offer the necessary freedom of movement to rule.

Look at us, and all our glory and fight -
We are heirs to the throne.
We are kings of the night.

descubre la colección

Tymeir Sanders, Taheed Smith y Caleb Carter., Urban Cowboy

LLÉNATE DE FUERZA, ORGULLO Y AMOR.

Tymeir, Taheed y Caleb representan con orgullo el Fletcher Street Urban Riding Club de Philadelphia, un grupo de cowboys urbanos que galopan por las calles por su amor por la velocidad. Prefieren sentarse a más altura para conseguir la perspectiva y la libertad que necesitan para ser quienes son, sin tapujos. Para obtener la estabilidad y sujeción que necesitan, llevan las botas de piel Rackam Rovulc —una versión reinventada y moderna del calzado militar originalmente diseñado para zonas cálidas—, acompañadas con valentía de sus uniformes sin ataduras: el abrigo de peluche Garber, los jeans D-Staq 3D Straight Tapered, la chaqueta acolchada Blake y el chaleco guateado AW.

Jonathan Haze, escalador urbano

SOMOS DUEÑOS DE NUESTRO DESTINO. NO LO OLVIDES.

Jonathan Haze escala los edificios más altos para sentir la libertad en su estado más puro. Se atreve a desafiar las convenciones desde lo más alto con sus jeans Motac Deconstructed 3D Slim —un denim inspirado en la cultura motociclista que permite una libertad de movimiento sin límites gracias a sus paneles acanalados—. El chaleco acolchado de la colección «Uniform of the Free» y la gorra Data Snapback le confieren un auténtico look urbano. Pero Jonathan no se limita a lucirlo por las calles de la urbe, lo suyo es subir cada vez más alto.

The battle, the burden, the triumph,
the rise. You can’t confine
free spirits untamed.

コレクションを見る

Chase Patterson (チェイス・パターソン), ドラマー

FIND THE FREEDOM TO DO IT YOUR WAY.

自分のハートビートに合わせて思うままにリズムを刻むドラマー、チェイス・パターソン。彼女のリズムを聴けば、ありのままの自分を信じようと思える。ポップなスパイスイェローのGraphic 1 pocket T-shirt (グラフィック 1ポケット Tシャツ)と合わせたBristum Service Denim Overall (ブリスタムサービスデニムオーバーオール)が、彼女が求める自由を叶える。

Zachary Ballard ‘Memphis’, Ghost Rider

WE’RE FREE AS BIRDS WITH UNCLIPPED WINGS.

Zachary Ballard ‘Memphis’ finds his freedom in speed, as he drifts his Chevy. But not like the rest of them, sitting behind the wheel. His place is on top of his car, where he finds the view and the freedom to go his own way. He moves in the classic industrial work uniform reinterpreted with our signature sustainable Dock denim and the Suzaki classic leather jacket.

Independence is a thing we rule.
Cut from a cloth both rugged and true.

shop the collection

Manu Kondo, skater

LIVE THE DREAMS YOU’VE NEVER DREAMED BEFORE.

Manu Kondo, bona fide skater, encourages us all to stand tall and proud alongside all those unique and free. As long as you stay true to who you are, you’ll be a king, you’ll be a queen. Manu looks her-own-kind-of-royal in the Bristum service dress made out of sustainable dark-aged denim and complements it with the Vodan bomber jacket.

Garrett Clark, golfer

FREE SPIRITS - WALK IN YOUR LIGHT.

Garrett Clark has reimagined an old-school sport and brought back the fun in golfing. After all, your calling is waiting for you to discover it and grab it, even if it means redefining a status-quo. Reinventing the old ways is right up our alley, which made Garret a great fit for the Uniform of the Free ensemble. And for his uniform of the free, he mixes a variety of sustainable denim and corduroy workwear uniforms, reimagined for the world today: the Blake padded jacket, the D-Staq 3D Skinny jeans and the Data snapback cap.

We have the right
to be king. So be.

Uniform of the Free

Uniform Of The Free