Sculpted Blueprint
Since the launch of the iconic G-STAR Elwood in 1996, denim built around the body has defined our DNA, forever revolutionizing the industry. Through the insertion of articulated knees, curved seams, and strategically placed panels, we forever reshaped the way jeans should fit and move - no longer bound by conventional flat patterns - enhancing freedom and mobility.
This season, we take these design principles even further. Introducing Anatomic Denim, the next chapter of three-dimensionally constructed jeans. A raw fusion of movement, form, and innovation, engineered to sculpt and empower every movement.
September 23, 2025
Denim
Anatomic Denim
Inspired by our signature three-dimensional construction, movement and innovation are injected in a new jeans range. Pushing into bold new territories, denim evolves beyond fabric, becoming an extension of the body.
New Silhouettes
Inspired by the anatomical artistry woven into the recently unveiled Denim Gorilla — a 3.5-meter denim sculpture, crafted in collaboration with fine taxidermists Darwin, Sinke & van Tongeren — two new styles make their debut:
The Contor, a future-forward take on the signature Arc jeans. Tracing the body’s musculature, it features architectural lines, vertical cuts, twisted side panels, and a precisely sculpted fit. Available in loose, regular, and slim versions.
The Kitoh, engineered to follow the body’s form, with sculpted knee seams and volumizing darts that emphasize shape and motion. Comes in relaxed tapered and slim fits.
Inspired by the anatomical artistry woven into the recently unveiled Denim Gorilla — a 3.5-meter denim sculpture, crafted in collaboration with fine taxidermists Darwin, Sinke & van Tongeren — two new styles make their debut:
The Contor, a future-forward take on the signature Arc jeans. Tracing the body’s musculature, it features architectural lines, vertical cuts, twisted side panels, and a precisely sculpted fit. Available in loose, regular, and slim versions.
The Kitoh, engineered to follow the body’s form, with sculpted knee seams and volumizing darts that emphasize shape and motion. Comes in relaxed tapered and slim fits.
Movement Becomes Art
London-based visionary filmmaker Jordan Hemingway directs a striking campaign for Anatomic Denim, capturing movement in its purest form. His visceral lens follows four high-performing athletes - each representing a different discipline: gymnastics, pole dancing, cycling, and calisthenics - as they bring the collection to life.
Wearing denim engineered to respond to every stretch, twist, and contraction, the athletes’ movements transform the fabric into choreography, highlighting the intersection between human anatomy and garments.
These jeans don’t just fit. They contour, support, and activate. Designed to enhance the body’s natural motion, they become an extension of the athlete.
London-based visionary filmmaker Jordan Hemingway directs a striking campaign for Anatomic Denim, capturing movement in its purest form. His visceral lens follows four high-performing athletes - each representing a different discipline: gymnastics, pole dancing, cycling, and calisthenics - as they bring the collection to life.
Wearing denim engineered to respond to every stretch, twist, and contraction, the athletes’ movements transform the fabric into choreography, highlighting the intersection between human anatomy and garments.
These jeans don’t just fit. They contour, support, and activate. Designed to enhance the body’s natural motion, they become an extension of the athlete.
Behind the scene
Shot in a stripped-back industrial space, this campaign is a powerful study of strength, flexibility, and form. Hemingway captures it all: the sweat, grit, and grace, showcasing that true innovation isn’t static. It moves. Take a closer look behind the lens.
Shot in a stripped-back industrial space, this campaign is a powerful study of strength, flexibility, and form. Hemingway captures it all: the sweat, grit, and grace, showcasing that true innovation isn’t static. It moves. Take a closer look behind the lens.
Explore the collection
