Do you remember the days when everybody wore the same type of sweaters, the same pair of sneakers and even had the same haircut? Well, those days are over. Nowadays people want to be unique, to be their own individual, to stand out in a crowd...
The best and easiest way to express yourself is the way you dress. The leather jacket you like to wear on your favorite pair of jeans, topped off with a ruff pair of boots; it’s all part of who you are! But how to be unique and find the perfect pieces in times when fashion offers you anything, anywhere, anytime?
Well, you create your own, with a little help of course. G-Star offers us a chance to customize our own jeans in their RAW Tailor Atelier at the G-Star store in Amsterdam. This way you get a chance to personalize a pair of jeans of your favorite denim brand. I was one of the first to try out this service and created my very own unique 3301 Red Listing denim.
At the RAW Tailor Atelier a team of energetic denim tailors are at your service to customize your own five pocket Red Listing denim with the buttons, labels and rivets you prefer! Within 20 minutes you have a unique pair of raw Denim jeans. Over time, raw denim will generally fade and get its own look depending on how you’ve treated the jeans and how many times you’ve worn it. Can you imagine how your customized raw denim will look after wearing it a year?
You can visit the RAW Tailor Atelier at the G-Star flagship store in Amsterdam on the PC Hooftstraat this Easter weekend only until the 9th of April. After that, the denim tailors will pop up elsewhere in the world… If you want to know where, keep checking G-Star.com.
Commedesleroi is an Amsterdam based fashion and lifestyle blogger. For almost three years he updates his site with his adventures in Amsterdam and the rest of the world. In 2011, Commedesleroi.com was nominated for Best Dutch Fashion Blog for the ELLE Online Awards. Next to being a full time blogger, he is a fashion editor for the Dutch issue of Men’s Health.