Neo Raw

NEO RAW; The Evolution of Raw Denim

NEO RAW is a new chapter in raw denim, engineered exclusively by G-STAR. Through an advanced treatment developed by G-STAR, NEO RAW keeps the deep indigo colour of raw denim even after machine washing. Traditional raw denim fades with every wash. NEO RAW is designed to maintain its bold, unwashed appearance. The fabric softens from day one and gradually adapts to your body, creating subtle abrasions through wear. It delivers the personal wear pattern raw denim is known for without the stiffness or shrinkage often associated with untreated denim.

Engineered Raw Denim for Everyday Wear

Men’s NEO RAW jeans combine the authentic raw aesthetic with practical wearability. Available in superstretch, comfort stretch and rigid constructions, all certified at the highest standard of sustainability (C2C Gold), each pair offers structure and freedom of movement.

Styling NEO RAW Jeans

Wear NEO RAW jeans with a men’s T-shirts for everyday outfits or combine them with a men’s shirts for a sharper look. For cooler days, layer with a men’s jacket. The raw finish works well with utility-inspired pieces across the range. You can also explore our men's selvedge denim collection or browse the full range of men's jeans.