13 August 2024

Responsibility

A Greener Future

a man with sunglasses and a white t-shirt posing for a picture

Organic cotton supports the health of our planet and the wellbeing of the people who grow it. That’s why we have been a proud contributor of the Organic Cotton Accelerator (OCA) since 2021, supporting farmers in their transition from conventional to organic cotton. Learn more about why it’s important and explore our capsule of organic cotton tees.

Farmers First

Organic cotton farming works without harmful pesticides and fertilizers. Instead, it uses natural methods that keep the soil healthy and preserve biodiversity. But that’s not all. Organic cotton helps improve the livelihood of the farmers who grow it. With OCA’s Farm Program, we’ve supported 125 small farmers in India in 2023. This includes sourcing organic cotton seeds, hands-on training to cultivate organic cotton efficiently, and paying farmers above market price. So they can become more financially independent, and continue to grow organic cotton.

For Everyone

Fewer chemicals in our water and soil mean a healthier environment for everyone. Every piece made with organic cotton supports farming methods that take care of the people who grow it and the land they live on. By choosing organic cotton products, you're contributing to a positive impact on the environment and supporting sustainable agriculture. Something that benefits both people and the planet. For us and future generations.
a person is opening up a cotton plant by hand
a man in a field with a bunch of cotton plants
a group of people standing in a field of cotton

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