18 October 2022

Fashion

We're bringing the 00’s back

Model Rose Betram wears a red zip up sweat jacket from the G-Star RAW Y2K collection.

ONE DROP. ELEVEN STYLES.

We've recreated our 00's styles. Hand-picked from the G-Star archive by Belgian Model Rose Bertram. And relaunched for our very own Y2K capsule collection in 2022. No edits. No additions. Pure originals.

Shop the limited-edition Y2K collection below. Scroll further for the full list of the selected stores.

Curated by
Rose Bertram
Rose Bertram, who curated the G-Star Y2K collection, wears a red baby tee.
Rose Bertram wears a baby blue varsity-inspired, bomber jacket.
Rose Bertram mimics a catwalk  with an iconic denim 00's dress from the collection.
Rose Bertram wears a chic 2000's and rocker style with her denim outfit and white sunglasses.

AN ICONIC ERA

It was a time of cultural relevance. When the internet was born and low-rise jeans were worn. Authentic. Original. Iconic. With references still prevelant today. It can only be Y2K.

What is Y2K Fashion?
It's safe to say that the 2000's aesthetic is back with a bang. You've probably seen the cargo pants, mini skirts and baby tees? Or, if we're focusing on our speciality; wide leg denim, baggy jeans and flares. Manifesting during the birth of the internet and the simpler times of the 2000's, the styles we know from then are taking a stance in the front row of today. And Y2K's steadfast rise doesn't seem to be slowing down. Taking inspiration from 90's and 00's pop culture, kitsch accessories (like butterfly clips), pops of color and a whole lot of denim are amongst the prevalent Y2K fashion trend. Discover our 00's styles and indulge in an era that doesn't want to leave us just yet.
Rose Bertram adopts a Barbie pose inspiration for the photoshoot.
Rose Bertram displays edge with low-waisted camo pants and a denim vest.
Rose Bertram brings a tough look to the collection with this mid-length leather jacket.
Rose Bertram poses with the Y2K symbol.

AVAILABLE IN SELECTED STORES

Canada
Edmonton, West Edmonton Mall, 8882 -170th St NW
Laval, Carrefour Laval, 3035 Bld le Carrefour

USA
Atlanta, 3393 Peachtree Road
Garden City, 630 Old Country Road
Garden State Plaza, 1 Garden State Plaza
Houston, Galleria Mall, 5085 Westheimer Rd
King of Prussia, 350 Mall Blvd 3050
Los Angeles, 7966 Melrose Avenue
Miami Aventura Mall, 19501 Biscayne Blvd
New Orleans, 333 Canal Street
New York Queens Center Mall, 90-15 Queens Blvd
Pentagon City, 1100 S Hayes St

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