01 June 2023



A new pair of jeans extends every wardrobe lifecycle. From loose styles to streamlined cuts; 2023 brings us those standout shapes across menswear and womenswear. And this season, we bring you three distinct styles. Offering comfort, versatility, and the chance to complete your signature aesthetic. Discover our new styles inspired by the jeans trends of 2023.

Wear wide leg

An old-school classic. Wide leg jeans stole the spotlight this year, and we can't get enough of them. Rooted in the hip-hop culture from a few decades ago, this roomy fit brings comfort back in style. The Type 96 sits on the hips for a retro look where comfort meets cool. Inspired by the late 90's and presented in contemporary fabrics, delivering that modern relaxed attitude. Dress the style up with oxford shoes or thick-soled loafers. Or stay true to the underground heritage of the wide leg and match it with our staple sneakers.

The Cigarette is back

Cigarette jeans bring a feminine reinterpretation to the straight fit. Snug on the hips and slim through the thigh, they feature a straight cut from knee to ankle. Our new style; The Strace is timeless, flattering, and with a cigarette leg. An everyday essential. Pair with heels to elongate your silhouette. Wear it comfortably, through from morning to night, casual settings, a night out and everything in between. The ultimate style and comfort all year round.

Let's get it straight

If you're not yet ready to commit to a baggy style, straight jeans are your next futureproof purchase. Born in the 1950's from a rebellious movement amongst pop culture, these jeans never went out of style. The Mosa is our new straight fit; timeless and comfortable due to the stretch denim fabric. A classic style and the ultimate daily essential. Whether it's casual office outfits or running errands in the city, the cut stays simple but every detail matters; all the way from the colorways to the fades.


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