The Year of The Bootcut

The bootcut is the most resilient fit. Not only due to its repeated comeback, but also because of its rugged background. Originally designed in the 19th century for cowboys, they were inspired by sailors’ trousers. Snug at the hip with a slight flare from the knee down, these jeans have transcended their utilitarian origins. Similar to the flared, the bootcut was the epitome of the countercultures of the ‘60s and ‘70s. Symbolizing freedom and rebellion – values they still communicate today.

In the early ‘00s, the bootcut made another return, this time in a more body-hugging and low-waisted version. With fashion being in a continuous cycle - and thanks to Lamar’s recent Super Bowl outfit - bootcut jeans are now back again. Especially for men. “It was quite exciting to see Lamar experimenting with a new fit,” Jennifer Zipp, Director of Denim Design at G-STAR, explains. “Usually, it’s women who are trying out different styles.”

The bootcut or the flare are easy to style, with the latter being wider from the knee down. Both are a classic jean with a slight edge, thanks to their rich history cemented in rock culture. From Lenny Kravitz to Julian Casablancas, rockstars have been on the forefront of this trend. If you’re looking to style bootcut jeans, keep in mind their dramatic nature and carefully craft your own character.

Consider a more relaxed Lenney for men or a tailored G-Staq for women. Paired with a simple tee and sneakers, these jeans will stand out on their own, guaranteeing an elevated yet casual outfit. But if you’re looking for something more striking, switch to boots and add a denim jacket for a more western-inspired look, or a leather jacket for a bit of rock’n’roll flair. Or go for a classic blazer and loafers for a timeless understated look.