Following in the footsteps of Aitor Throup, the duo will reintroduce RAW RESEARCH, our most experimental denim collection. This is where we challenge conventions, push boundaries, and transform bold ideas into designs. Alongside RAW RESEARCH, Botter and Herrebrugh will infuse their creativity into our seasonal collections. A first glimpse of their take will be unveiled in June, and the first RAW RESEARCH collection will be shown during Paris Fashion Week in January 2026.
For Botter and Herrebrugh, this partnership is an opportunity to reconnect with their past and influence the future. “We have great memories of G-STAR from the late ‘90s,” the duo says. “The designs, the styles we wore, and the influence the brand had on denim culture. It's an exciting opportunity to now be part of this next chapter.”
The design duo is known for challenging the conventions of contemporary fashion, with collections focusing on cultural commentary, innovation, and sustainability. Botter studied at the Royal Academy of Fine Arts, mentored by Antwerp Six legend (and our collaborator) Walter Van Beirendonck. Herrebrugh, meanwhile, is a cum laude graduate of AMFI and kickstarted her design career at Viktor & Rolf. Together, the two founded their own label, BOTTER, while serving as creative directors at Nina Ricci.
Photography: Pieter Hugo
April 29, 2025
Fashion
A Botter Era
From collaborating with Walter Van Beirendonck and Pharrell Williams to Marc Newson and Ottolinger, our commitment to creativity and denim innovation speaks for itself. Today, we’re entering a new journey together with Dutch-Caribbean design duo Rushemy Botter and Lisi Herrebrugh, joining us as creative directors.
Innovation and imagination in denim
