Raw Unfiltered

Raw denim, as the name suggests, is the untreated fabric in its most pristine and natural form. Many people mistakenly confuse it with selvedge denim, but they’re quite different. Raw denim indicates that the fabric hasn't been washed or treated after production, while selvedge refers to the weaving technique used to produce the fabric. Although treated jeans are the norm today, nearly all denim was sold raw until the 1970s.

Crisp and sturdy to the touch, denim is said to have originated in Nîmes, France. The term is derived from the original fabric name, serge de Nîmes, which translates to “sturdy fabric from Nîmes.” While the French town’s claim to be denim’s birthplace remains debated, one thing is certain: its original purpose was purely utilitarian. A staple in American workwear, denim quickly evolved from its origins, making its way into Hollywood movies and even serving military purposes. In the 1950s, it was considered a bold statement in polite society, viewed as rebellious at best and downright scandalous at worst. Though first tied to youth countercultures in the 1960s, denim gradually transcended to timeless essential, entering everyone’s wardrobe.

Dipped in indigo, raw denim's yarn absorbs the dye only on the surface, leaving the core untouched. This ensures the fabric will fade over time, molding to the body, lifestyle, and personality of the wearer. The dark dye, with every step, will start to slowly chip away, revealing the white core. Indigo might leave blue stains over light surfaces (and hands), but that is the beauty of the process. Taking into account eventual stretch, it’s best to choose a model that fits snugly on the leg and crotch area while being slightly tight at the waist. When first worn, the fabric may feel stiff and resistant. However, with a bit of use, the threads will gradually loosen, and not before long, it will fit like a glove. Showing unique patterns, whiskers, and honeycombs based on the way it is lived in. The more you wear, the better.

A common question with raw denim is: how often should it be washed? While denimheads might insist on never washing it, this can be impractical for most people. To maintain freshness and avoid stains, spot cleaning is an effective option. Freezing your jeans for 24 hours can also eliminate bacteria and unwanted smells. When washing becomes necessary, doing it by hand in cold water or using the machine on a low-temperature setting is recommended. Be sure to turn your jeans inside out first. Afterwards, hang them to air dry, ensuring they retain their original fit and avoid shrinkage. Use a drying rack for better air circulation and avoid humidity to prevent odors.