Charlotte de Witte joins G-STAR as Global Brand Ambassador. In a multi-year partnership, the Belgian DJ, producer and KNTXT founder becomes the global face of the brand and its renewed women’s collection.
Charlotte built her career through focus, discipline and independence. G-STAR has spent more than three decades challenging the conventions of denim through progressive, engineered design. The partnership brings together two worlds driven by the same instinct: build your own rather than follow an existing blueprint.
Her appointment marks a new chapter for G-STAR Women. Rooted in the brand’s denim and industrial design DNA, the collection has been reworked through a modern female perspective: more feminine, fluid and refined, without losing the rawness and attitude that define G-STAR.
The partnership begins with Own the Arc, Charlotte’s first global campaign for G-STAR. Centred on the return of the iconic Arc jean, the campaign connects its distinctive engineered silhouette with the Arc de Triomphe and Charlotte’s own journey to the top. Her climb from the base of the monument to its summit mirrors that journey: step by step, night after night.
