22 November 2022


Haute Denim Headwear

An exclusive headwear collection by Stephen Jones and G-Star RAW

This unique collaboration brings Stephen Jones’ legendary craftsmanship together with G-Star's denim expertise to create hats to turn heads. Watch the video to find out how Stephen transformed G-Star's denim design into the finest Haute Couture Headwear.

Collaboration with
Stephen Jones

The Making of a Milliner

Stephen Jones (1957) has been creating premium headwear since 1980. Born in Cheshire, Stephen Jones burst on to the London fashion scene during its explosion of street style in the late 70's. By day, he studied at Central St Martins; after dark he became an uncompromising style-blazer at the legendary Blitz nightclub - always crowned with a striking hat of his own.

Stephen’s sculptural way of approaching headwear design has been embraced by the fashion world, which can be seen in his unconventional work for iconic houses like Christian Dior, Vivienne Westwood and Marc Jacobs. Over the years, the designer’s creations have graced rock stars and royalty. His popularity has never wavered, with his hats remaining firmly at the forefront of fashion having been worn by the likes of; Rihanna, Mick Jagger, Lady Gaga and Diana, Princess of Wales.

“Everybody around the world knows what denim is. Knows what denim signifies. I took denim out of its comfort zone and made it what it wasn’t."

- Stephen Jones

Exclusive Haute Couture Headwear

The G-Star RAW × Stephen Jones collection features five couture denim designs. Taking inspiration from Jones’ earlier couture creations, the hats become supersized in denim without overlooking any of the intricate, luxury details. Each exclusive piece shows the exquisite craftmanship from both collaborators, all created in a responsible Cradle to Cradle Certified® Gold Kir denim.

Capsule Collection

To complete the collection, two limited-edition, unisex hats will be available to purchase. Drawing inspiration from streetwear styles that boast global popularity; the bucket hat and the baseball cap.


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