Reconstructing the future with (di)vision
Upcycling our archive pieces and dropping limited-edition denim alongside the Danish fashion label
This collaboration is all about coming full circle. With the birth year of the G-Star Elwood and the birth year of (di)vision’s co-founder and creative director Simon Wick, the number 1996 holds a special place to both of us, inspiring our project from start to finish. The result? A capsule collection featuring 96 reconstructed, limited-edition pieces alongside a release of 96 custom-made G-Star Elwood jeans.
Upcycling the past
The G-Star x (di)vision Elwood
Ninety-six designs. Multiple personalities. One massive rhino.
“For us, the project made a lot of sense because of G-Star’s sustainability within the fashion industry. They work with more innovative processes like responsible dyes for denim and organic fibers. That's important for us in collaborations, really knowing that the company we're working with cares about that as well.” Simon says. To celebrate our upcycled collection, each design is exclusively available to purchase at the new concept store ESSX in New York. In addition, a limited drop of 48 pairs of the G-Star x (di)vision Elwood are available to shop now on G-Star.com.