IT’S YOU.
OWN IT.
IT’S YOU.
OWN IT.

To the outspoken. The daring.
The unconventional. The curious.
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IT’S YOU.
OWN IT.

With the new G-Star campaign, we celebrate you exactly as you are. With all the differences, and all the greatness you have to offer.

WHY CONFORM, WHEN YOU HAVE THE POWER TO STAND OUT?

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