OPEN A G-STAR STORE

    G-Star began in Amsterdam in 1989 based on a deep respect for the qualities of raw denim and the simple philosophy of ‘Just the product’. Thanks to this unique brand identity, G-Star has grown rapidly and is now available in more than 80 countries worldwide.

    In the hyper-competitive world of fashion retail, G-Star stores stand apart as sought after brand experiences and highly profitable ventures. This is due in part to the innovative product selection and in part to the full service Retail Solutions department that stands behind every G-Star store owner.

    The Retail department offers various retails solutions tailored to a wide range of retail environments and target audiences across the globe. With their personalised approach and years of experience, setting up a G-Star store is simple, streamlined and reliable. Follow the 3 steps and apply to open your own store today.



    THE 3 STEPS

    STEP 1:

    Watch the video below to learn more about our franchise concept. Afterwards, please read through the frequently asked questions (FAQ) section below to answer any queries you may have. 

     

    STEP 2:

    In consideration of the FAQ, decide whether or not you fit the profile of a G-Star Partner. 

     

    STEP 3:

    If you do fit the profile, apply to open your own G-Star store by completing our short online form.

     

    APPLY TO OPEN YOUR STORE

    Open a G-Star Store FAQ

    ARE THERE SPECIAL REQUIREMENTS FOR A G-STAR STORE LOCATION?

    Yes, there are special requirements for a G-Star Store location.

    • The location needs to be commercially interesting with good traffic to maximize sales opportunities.
    • G-Star prefers the location to be 200 m2 or more.
    • The location needs to meet technical requirements as well. You will be informed about these requirements later in the opening process.
    • The entire store will be built within the G-Star Raw DNA.
    • The G-Star RAW brand name must be on the façade.
    • The store will be equipped with a complete set of store functionalities such as a denim wall for both men and women, a seasonal area, a community area, fitting rooms, a cash desk with an advanced system and secured internet connection, music updates and in-store branding devices.
    • G-Star expects the retailer to be a qualified partner who operates in a responsible manner.

    WHAT ARE THE AVERAGE INVESTMENT COSTS FOR A G-STAR STORE?

    The average investment for a G-Star store is between 1,600€-2,500€ per m² for furniture, materials and construction work. You will also be investing in the G-Star collection and the operational costs of the store.

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