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Our sixth collaborator discusses the hidden potentials of denim
Breaking down spring's must-have styles
Discover our latest innovation
Get to know the natural denim
The bigger. The better.
Featuring SOFI TUKKER
Get to know our fifth collaborator
A collaboration with renowned fashion designer David Laport
How to invest in responsible fashion
Explore our seasonal selects with something for everyone
Our fourth collaborator for The Art of RAW
Stephen Jones takes denim out of its comfort zone with two streetwear-inspired unisex designs
Explore our FW22 Outerwear collection
A collaboration with prestigious British milliner Stephen Jones
A New Denim Dimension Introducing two new jeans fits
We're bringing the 00's back
Check out our activities across the weekend
Get to know who curated our Y2K capsule collection
Featuring top model, actress and singer: Cara Delevingne
We produced a limited edition electric bike, with a distinctly raw aesthetic.
Discover our new video featuring our Denim Expert and Host, who explore all things about the responsible fabric.
Our video series features raw denim care tips, that help to prolong the lifespan of the fabric.
Reminiscent of a science experiment, Lenny invents his own denim recipe to create a brand new material.
Athena designs a quilt to showcase the contrasting textures and qualities of denim.
Kicking off the new platform, Teun creates a distinctly unique furniture piece.
Raw denim gives you another look at every stage of life. So embrace the wrinkles, the lines, the scars and the scuffs. Think responsible. Wear your denim till the End.
We’ve given our mascot G-NO a digital upgrade. Introducing our limited edition NFT Art Collection. 10 unique avatars. 1 badass rhino.
This season we're taking it back to the golden-age of casual denim. Hues of denim blues mixed with a 90's vibe.
We continue our dedication to the craftsmanship of denim. Pushing the creative boundaries with a series of new art objects, created by artists who inspire us today.
G-Star and the monks of La Trappe are brought together by their shared love for craftsmanship and their circular approach within the field of sustainability.
G-Star RAW and world champion stuntwoman Sarah Lezito: G-Forces united and pushing the boundaries
Introducing our tongue in cheek global Hardcore Denim campaign 'Say it Witcha Booty'
The Art of the Needle
A one-of-a-kind collaboration with The Dutch National Ballet.
A guerilla show in a metro tunnel.
G-Star RAW supports continuation of the Transition Accord from Bangladesh
Next month Jaden and G-Star will launch a sustainable denim collection.
See our collaboration with MIT Media & Ace Hotel at Study Hall LA.
Reduce plastic waste every time you wash your garments.
The most sustainable jeans we’ve ever done in the V&A London.
Joining forces to raise the bar in sustainability.
G-Star RAW launched their most sustainable denim fabric ever.
G-Star Elwood X25 Drop II, 25 new prints curated by Pharrell, is now available online and in stores.
Watch Pharrell unveil the second collection of 25 prints he curated for G-Star Elwood jeans.
One denim icon, endless possibilities.
Discover the journey of our most beloved denim pieces.
Launched at Paris Fashion Week and available from early June 2017.
All of the pockets, none of the bulk. Meet D-Staq, our first denim hybrid.
The new Strett jacket:lightweight, packable, ready.
G-Star RAW online store lands the DHL Cross-Border Award 2017.
Explore the global melting pot of prints curated by Pharrell Williams.
G-star RAW Research III redefines the meaning of raw by deconstructing denim for men and women.
Seamless on the side, contoured in the front. Meet Lanc, the new 3D Denim.
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