Most people recognize Liv Tyler as the beautiful elf-princess Arwen, from the blockbuster ‘Lord of the Rings’ movies. Considering her background, it is perhaps surprising that she should end up as a world famous actress and model.
Daughter of Aerosmith's lead singer Steven Tyler, and model and singer Bebe Buell, her stepfather was another rocker, Todd Rundgren. It’s hardly surprising that her childhood was full of music: “My mom was always in bands when I was growing up and I was very excited when I got to go to her gigs. On the weekends I would watch her rehearse in friends’ basements and garages. It was really fun. I always dreamed of being a singer as a child, but I started modelling at 13 and then when I was 16, I was bitten by the acting bug. I would love to make a musical one day, I dream of it.”
“ Liv’s striking looks and assured, independent style perfectly embodies the RAW Elegance of the modern G-Star woman “
Her modelling career may have had to share top billing with her acting, but fashion has always remained important to Liv: “I love fashion. I enjoy it so much. It is a wonderful way of expressing how you are feeling at any given moment. Fashion is playful and enjoyable for me, and watching fashion shows is like going to the theatre.”
It was no surprise, therefore, when G-Star approached her about becoming the face of the Spring/Summer 2010 collection, that she was interested: “I was very curious about G-Star because I love everything they do. The brand is so original, you can tell they really love what they are doing. It is brave and very raw.”
The advertising campaign features Liv in a series of shots by the celebrated photographer and film director, Anton Corbijn. Liv’s striking looks and assured, independent style perfectly embodies the RAW Elegance of the modern G-Star woman – tough and controlled, yet not afraid to be sensual.
The campaign’s success led to Liv returning for the Fall/Winter 2010 collection shoots, with Anton Corbijn behind the camera again. “It has been such a fun collaboration so far. When I am dressed in G-Star I feel a little bit tougher with a slightly masculine edge, which is so fun because I am usually so feminine!”