G-Star’s philosophy ‘Just the Product’ is reflected in our focus on denim craftsmanship and constant innovation.
Our customers expect this approach from G-Star and buy our products primarily for its unique look and feel. But perfecting our product goes further than that and continues in the consideration given to its social and environmental effects. This enables our company to evolve over time and maintain our position as a forward looking company.
Our Corporate Responsibility (CR) policy defines G-Star’s actions towards a sustainable evolution of our product.