Sustainable design innovation is a key part of that mission, to ensure that the denim of today, and of the future, is created with respect for people & planet in a transparent manner. We believe that sustainability is not a constraint to denim innovation, but rather an exciting opportunity to unlock new potential within the fabric itself.
Innovating for the future includes taking responsibility for the social and environmental impact of our products. We focus on minimizing the environmental impact of our products by taking a circular approach to how denim is both made and used, and are increasing the use of materials, washings and finishes that contribute to a sustainable future without compromising on quality, comfort and design. We believe it is also our responsibility to take leadership within the industry and continuously experiment and develop new sustainable design innovations using denim as our canvas.