Being a forward looking company that wants to continue making iconic products in the future, G-Star acknowledges the need to look into sustainable solutions. Only when creating products with minimal environmental impact, are we able to continue as a successful company. We therefore carefully consider the materials used for our products.
We can make a big move towards minimising the environmental impact of our products by looking for materials that contribute to a more sustainable future without compromising on quality, comfort and design. Consequently, we aim to gradually increase the use of sustainable materials in our collection.
We mostly use organic cotton, recycled cotton, recycled polyester and Tencel® in our products, accounting for over 10% of our collection in 2012.
Sustainable materials often require more complex production processes and longer lead-times. Because it concerns innovative materials that are less widely available than conventional ones, fitting them into our supply chain is a challenge that we take on in close cooperation with our suppliers.