Introducing Neo Raw. The Next Chapter in Raw Denim

G-STAR introduces Neo Raw, a new development in raw denim designed to keep the deep indigo look of unwashed denim. An exclusive treatment developed by G-STAR to locks in the original color, allowing the fabric to keep its raw appearance wash after wash. The result is denim that maintains the bold, untreated look that defines raw styles.

Raw Denim, Reengineered

Neo Raw keeps the character of classic raw denim while improving comfort and wear. The fabric softens from the start, shaping to the body over time and develops subtle abrasions. Available in rigid, comfort stretch, and superstretch, men’s Neo Raw denim allow for movement while maintaining structure and fit. Neo Raw is also certified at the highest level of sustainability with C2C Gold certification. This innovation sits alongside signature constructions such as selvedge denim, known for durability and strong weave.

Wear Neo Raw Your Way

Men’s Neo Raw denim works easily with different outfits. Pair Neo Raw jeans with a men’s t-shirt for a simple look or add a men’s shirt for a sharper style. When the temperature drops, layer with a men’s jacket or knitwear. The deep indigo tone works well with both light and dark pieces.