The raw denim care advice
They say life is like a good pair of jeans. Well maybe not everyone, but at least we do. Originally, denim was made for workwear because of its durability. With the intention of being worn in and repaired, a timeless, unique garment is created over time. Get the most out of your denim - watch our 'Care Tips' video.
- Celeste Vignois
- Denim Expert
- Simone La Muraglia
How often should I wash raw denim?
Denim Expert Simone La Muraglia and Host Celeste Vignois discuss the best way to keep your raw denim clean. Check out our 'Wash It Right' video for some insider knowledge.
"If you live in a rainy city you will get caught in the rain eventually right?"
- Simone La Muraglia -
Create unique fades with water or the rain. Watch the video to find out more about the fading process.
4 expert tips on caring for your denim
- Bathtime? Take everything off - except your jeans. Wear them in the bath and let them get soaked. The denim will shrink to your body for a perfect fit, softly scrub them with the bath soak for a gentle wash.
- Put your denim in the freezer. Fold it up, put it in a bag and pack it next to your ice cream for 24 hours. The cold temperature kills the bacteria and any odours too.
- Wear it. Spray it. Use a water spray on your denim when you're wearing it. It will mould to your body and create unique markings tailored to you.
- Air dry your denim. Indoors or outside, whatever takes your fancy. But airdrying helps to retain the shape over a long time.