How to Wash Denim

What Is the Right Way to Wash Denim?

Wash less. That’s the rule. Denim doesn’t need frequent cleaning, and overwashing breaks down fibers faster. Turn your jeans inside out before washing to protect the surface and reduce fading. Keep similar tones together, especially when washing black denim, white jeans, or raw indigo, where color transfer is most common in early cycles. Use cold water and a gentle or delicate wash cycle.High temperatures weaken fibers and increase shrinkage. Use a low spin speed to reduce stress during the washing machine cycle.

For raw denim, timing matters. Many delay the first wash to allow natural wear patterns to develop. When you do wash raw denim for the first time, use minimal agitation and cold water. Hand washing is a strong alternative. It reduces friction and gives more control over the process.

For complete raw denim care guidance, including when and how to wash, see the full guide.

How to Maintain Denim Between Washes

Washing is only part of denim care. What you do between washes matters. Air your jeans after wear. This helps remove odor without using the washing machine. Spot clean stains instead of washing the full garment.

Different pieces behave differently. A structured pair of jeans holds shape longer with fewer washes. Seasons also play a role. Lightweight regular denim in warm weather may need more washing. Heavier raw or selvedge denim can go longer between cycles.

Fabric & Comfort: What to Expect Over Time

Denim changes with wear. That’s part of its function. Raw denim starts rigid and adapts to your body. NEO RAW denim delivers a similar look with a faster break-in. Treated denim is pre-washed for immediate wear. Selvedge denim is dense and built for durability. It benefits from less frequent washing. Over time, all denim softens, but controlled care keeps the structure intact.

Sustainability: Wash Less, Extend More

Washing less reduces environmental impact. Every wash cycle uses water, energy, and releases fibers. Use cold water, shorter cycles, and always fill your washing machine. These small changes reduce impact without compromising results. Durable fabrics like selvedge and high-quality denim are designed to last longer, reducing the need for replacement.

How to Care for Denim

Wash inside out with similar colors
Use cold water and a gentle wash cycle
Use liquid detergent
Avoid bleach and long wash programs
Use low spin speed
Do not tumble dry, air dry only
Iron at max 110°C if needed

Eco Friendly Laundry Tips

Start by airing your jeans. Only wash when needed. When washing, fill your machine to reduce friction and fiber release. Use liquid detergent instead of powder to avoid abrasion. Wash at low temperatures, choose shorter cycles, and keep spin speeds low to reduce stress on the fabric and extend the life of your denim.