We aim to gradually increase the use of environmentally friendly materials in our collection. To boost the use of such materials we started the RAW Sustainable programme over two years ago. This programme was entirely made of innovative sustainable materials and consisted of the lines RAW Nettle, RAW Recycled and RAW Organic.
Since then sustainable materials have taken a permanent place in our design process. It is now time to expand and change our focus to making our entire collection more sustainable. As of the Spring Summer 2013 collection that is currently in stores, RAW Sustainable is the name for all items in the collection that contain sustainable materials. These items are present throughout the G-Star collection. With this change we have been able to increase the percentage of sustainable materials in our collection. We mostly use the sustainable materials organic cotton, recycled cotton, recycled polyester and Tencel in our products.
RAW Sustainable items are recognisable by a RAW Sustainable label. The label explains customers that these items contain sustainable materials and contribute towards minimising the environmental impact of the
G-Star collection. The RAW Sustainable items are indicated as such in the G-Star online shop as well.