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Explore the global melting pot of prints curated by Pharrell Williams.
Launched at Paris Fashion Week and available from early June 2017.
The original 3D Denim in 25 bold prints, as unveiled by Pharrell.
The G-Star Elwood Reimagined.
All is revealed on the 1st of September in our new campaign.
Built to last.
For your eyes only.
Meet our new co-owner.
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