G-Star’s philosophy ‘Just the Product’ is reflected in our focus on denim craftsmanship and constant innovation.
Our customers expect this approach from G-Star and buy our products primarily for its unique look and feel. But perfecting our product goes further than that and continues in the consideration given to its social and environmental effects. This enables our company to evolve over time and maintain our position as a forward looking company.
Our Corporate Responsibility (CR) policy defines G-Star’s actions towards a sustainable evolution of our product.
Since March 2011 we have entered into a partnership with MADE-BY. This multi-stakeholder organisation supports brands in implementing strategies to improve environmental and social conditions in the fashion industry. MADE-BY verifies the implementation of G-Star’s CR policy and transparently monitors progress on the working conditions in the factories that manufacture our products and the use of sustainable materials in our collections.
This RAW Responsibility section outlines how our CR approach is put into practice within G-Star. It is embodied in the four pillars;
- Responsible Supply Chain
- Sustainable Product
- Sustainable Operations
- Community Involvement
To continue striving for a sustainable evolution of our product, our CR approach is subject to non-stop improvement and will accordingly be updated regularly.