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ARCHETYPES

A legacy reinvented.

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Anatomic Jeans

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spring outfits

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Neo Raw

The first washable raw denim.

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Denim Drop

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Stories

Denim

Raw Research

We are reintroducing RAW RESEARCH, a platform to test, develop, and redefine denim. Rooted in the archive and driven by innovation, the collection is guided by Lisi Herrebrugh and Rushemy Botter.

Denim

NEO RAW: First Washable Raw Denim

NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. Even, after washing, it preserves the depth of unwashed indigo, holding its bold color longer and adapting to the body without stiffness or shrinkage.

Fashion

ARCHETYPES: CODES OF CRAFT

Archetypes is our new premium collection. Rooted in denim, military, and workwear heritage, it reworks archival silhouettes through refined materials, modern techniques, and purposeful detailing.

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