May 29, 2024
Responsibility
Homegrown Denim
At G-Star we’re dedicated to pushing the limits of how denim is made, used and worn. As the base material for denim, cotton means everything to us. ‘Homegrown Denim’ is a pioneering experiment that explores the use of greenhouse-grown cotton to reduce the environmental footprint of cotton farming worldwide. It's all part of our mission to make the best denim possible. This starts with where and how cotton is grown and follows right through the supply chain to the final product: G-Star denim jeans.
THE IDEA
On our journey towards more sustainable denim we asked the question, could a pair of jeans start and finish its production journey without ever leaving the country? Could we make denim with cotton that is homegrown and processed, reducing or even eliminating the impact from growing, producing and transporting cotton – and along the way optimize the entire cotton growing process? We teamed up with Dutch Cotton, a company that grows cotton in sustainable greenhouses, and Wageningen University & Research to find out.
STEP 1: GROWING THE COTTON
For six months, we studied a crop of greenhouse-grown cotton plants at a research facility in Bleiswijk, the Netherlands. We examined quality, yield, and fiber properties, comparing its environmental footprint to traditional methods. Strategies like precision irrigation and renewable energy were explored for reducing impact, with economic viability and market potential also analyzed.
''Our curiosity and drive for innovation led us to this partnership to study the feasibility of growing cotton in a greenhouse. This groundbreaking experiment could revolutionize cotton cultivation by severely decreasing water consumption and land use, eliminating chemical pesticides.”
- Rebecka Sancho, Head of Sustainability G-Star
THE RESULTS: THE FIRST GREENHOUSE-GROWN COTTON WITH FINDINGS
Overall, we discovered that growing cotton in a greenhouse provides a controlled and protected environment that boosts crop productivity and sustainability, and lowers the risks that come with outdoor growing.
Here are the top 8 benefits that were found:
Here are the top 8 benefits that were found:
- Increased Yields: Greenhouses boost cotton yield potential, with plants growing up to 4 meters tall and producing 5 to 23 times more cotton.
- Extended Growing Season: Controlled environments in greenhouses enable cotton harvesting until for longer than usual.
- Weather Protection: Greenhouse-grown cotton is cleaner and whiter, with minimal contamination, and is shielded from weather damage.
- Pest and Disease Management: Enclosed environments naturally deter pests and diseases, eliminating the need for synthetic pesticides.
- Water Efficiency: Greenhouse systems can save up to approximately 95% of water per kilo of cotton by using recycled rainwater for irrigation.
- Soil Conservation: Potted cultivation minimizes soil erosion, preserving fertility and health without compromising quality.
- Localized Production: Greenhouses support local economies and sustainability by minimizing transportation needs and enhancing community resilience.
- Prolonged Plant Lifespan: Greenhouse environments enable multi-seasonal plant cultivation, improving sustainability and productivity.
STEP 2: PRODUCING THE DENIM
Did you know that a regular pair of jeans can travel up to 20,000 km on its production journey? We joined forces with local suppliers to create the first locally sourced and manufactured jean – reducing the supply chain distance to just 644kms. Every aspect of cotton processing and production of the garment was completed within the country. From ginning (separating cotton from its seeds) to spinning, weaving, sewing, dyeing and finishing. Along the way, we used electric vehicles between local suppliers, creating the shortest possible supply chain with the least impact.
Cotton & Ginning Wageningen University & Research (Bleiswijk)
Cotton & Ginning Dutch Cotton B.V. (Amsterdam)
Spinning Jenny (Nijverdal)
Weaving Enschede Textielstad (Enschede)
Sewing & Trims G-Star Headquarters (Amsterdam)
Dyeing Blueprint Amsterdam (Lijnden)
Trims & Labels Van Engelen & Evers B.V. (Heeze)
THE FUTURE
This is just the beginning of a promising journey towards more sustainable cotton growing. We are currently in phase two of our Homegrown Denim project exploring practical cotton cultivation and scale up production. In addition to optimizing growing methods, the primary goal this year is to enhance cotton yield per square meter, aiming to increase it from 1,2kg to 2,2-2,5 kg. The next phase involves inviting other industry stakeholders to join forces, co-invest, and amplify efforts – generating substantial impact and reshaping the fashion supply chain for the collective good.