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RAW Defender

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Neo Raw

Neo Raw - 01 - Localized Story Page

NEO RAW is the next chapter in raw denim, refining how indigo, wear, and character evolve over time. It preserves the depth of unwashed indigo while enhancing comfort from day one, holding its bold color longer.

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NEO RAW - Evolution of RAW Denim

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Authentic denim that adapts to your body and retains its deep indigo character, even after machine washing. Discover the evolution of raw style.

NEO RAW – Raw Denim Innovation by G STAR

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Neo Raw - 2 Story Section

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Neo Raw - Products - Story Section

Archetypes

Archetypes - 01 Localized Story Page

Archetypes is our new premium collection. Rooted in denim, military, and workwear heritage, it reworks archival silhouettes through refined materials, modern techniques, and purposeful detailing.

ARCHETYPES: CODES OF CRAFT

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Discover G-STAR’s premium collection built from denim, military, and workwear heritage. Archival silhouettes refined with modern materials and detailing.  

G-STAR Archetypes: Reworking Premium Archival Utility

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Agbobly

AGBOBLY - 01 Localized Story Page

We're back with THE DENIM, our series of unexpected experiments with emerging designers. For the third edition, Agbobly designed a pair of limited-edition jeans, with a detachable corset. 

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Weaving Heritage into Denim

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An exclusive interview with Jacques Agbobly on reimagining denim through the limited-edition collaboration with G-STAR, featuring detachable corset jean.

Jacques Agbobly on Weaving Heritage into Denim

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AGBOBLY - Editorial Layout 05 - Story Section

Gift Guide 2025

Gift Guide 2025 - 01 Localized Story Page

The holidays are approaching, and the pressure to get the right gift is on. A curated guide to denim, outerwear, and everyday essentials designed for every personality.

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The Gifting Blueprint

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Discover G-STAR's ultimate holiday gift guide. From raw and selvedge denim to winter outerwear and elevated loungewear, find pieces worth giving.

The Gifting Blueprint 2025: Find the Right Gift for Every Personality

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Gift Guide - 06 -Story Section NEW

Marc Newson 2025

Marc Newson - 01 Localized Story Page

Our longstanding collaboration with industrial designer Marc Newson returns.

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Reissued: Form, Fashion, Function

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Learn about G-STAR by Marc Newson 2025 capsule. 22 limited-edition pieces blending industrial design, denim innovation, and Japanese workwear.

G-STAR by Marc Newson 2025 | Heritage Capsule Collection

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Kaihara

Kaihara Denim-Localized Story Page

日本のKAIHARA社製プレミアムデニムで象徴的な名作をリデザインした特別なコレクションが登場。

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「KAIHARA」カプセルコレクション

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KAIHARA CAPSULE COLLECTION

世界に誇るカイハラデニムを使用。広島発の職人技と革新性を融合し、ジースターの名作を再解釈した特別な限定カプセルコレクションが登場。

G-STAR® × KAIHARA｜日本限定カプセルコレクション発売開始

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ADE 2025

ADE - 01 Localized Story Page

Reimagining our headquarters as a space shaped by sound

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AMSTERDAM DANCE EVENT 2025

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G-STAR X ADE: A Sonic Takeover 

G-STAR's global headquarters becomes the RAWFACTORY once again, in collaboration with Amsterdam Dance Event. Explore the program here.

G-STAR x Amsterdam Dance Event 2025: ADE Lineup

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ADE - Editorial Layout - 05 - Story Section

Anatomic Denim

BTS_Addition_Anatomic Denim - 01 Localized Story Page

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Introducing Anatomic Denim, our collection of 3D jeans. Designed to naturally contour the body. Learn more about our next chapter in denim innovation.

Anatomic Denim: A New Era of 3D-Engineered Jeans

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Caroline Chao

Caroline Chao - 01 Localized Story Page

New York-based designer Caroline Chao challenges the orthodox understanding of furniture with a modular chair for The Art of Raw

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A Seat of The Art

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Explore how designer Caroline Chao transformed denim into a modular chair for The Art of Raw - where utility meets innovation. Read the full story. 

Anatomic Denim

NEO RAW - Evolution of RAW Denim

ARCHETYPES: CODES OF CRAFT

Weaving Heritage into Denim

The Gifting Blueprint

Reissued: Form, Fashion, Function

「KAIHARA」カプセルコレクション

AMSTERDAM DANCE EVENT 2025

Anatomic Denim

A Seat of The Art

The King’s Gambit

Your Guide to Jorts

Crossovers

RAW Defender