Open a G-Star Store FAQ

ARE THERE SPECIAL REQUIREMENTS FOR A G-STAR STORE LOCATION?

Yes, there are special requirements for a G-Star Store location.

  • The location needs to be commercially interesting with good traffic to maximize sales opportunities.
  • G-Star prefers the location to be 200 m2 or more.
  • The location needs to meet technical requirements as well. You will be informed about these requirements later in the opening process.
  • The entire store will be built within the G-Star Raw DNA.
  • The G-Star RAW brand name must be on the façade.
  • The store will be equipped with a complete set of store functionalities such as a denim wall for both men and women, a seasonal area, a community area, fitting rooms, a cash desk with an advanced system and secured internet connection, music updates and in-store branding devices.
  • G-Star expects the retailer to be a qualified partner who operates in a responsible manner.

WHAT ARE THE AVERAGE INVESTMENT COSTS FOR A G-STAR STORE?

The average investment for a G-Star store is between 1,600€-2,500€ per m² for furniture, materials and construction work. You will also be investing in the G-Star collection and the operational costs of the store.

WILL I NEED TO BRING IN PERSONAL CAPITAL?

G-Star expects a new prospect to bring in at least 20% personal capital based on the overall investment for the G-Star store.

WILL I RECEIVE SUPPORT FROM G-STAR?

Yes, G-Star will support you in the following ways:

  • You will receive support regarding store design and a special opening package from headquarters.
  • Operational support will be given after the opening via a Customer Support office (Local and HQ).
  • You will receive 10 different seasonal windows and in-store VM plans, in line with the worldwide G-Star marketing calendar.
  • G-Star HQ will exclusively provide Marketing and communication tools.
  • And last but not least, G-Star will provide you with buying directions on key styles.

WHAT IS THE TIMELINE FOR THE OPENING OF A G-STAR STORE?

A unique flagship concept of a modern denim store, implemented on a street location or a shopping mall has a lead-time of 4 to 6 months. The concept will be created by a team of professional designers and project management experts.

WHAT ARE THE BENEFITS OF OPENING UP A G-STAR STORE?

  • You will become an ambassador of the G-Star Brand.
  • You will work with an attractive concept for a broad range of consumers.
  • You will be able to benefit of the expertise of >350 open franchise stores around the world.
  • You will be supported in your daily operational activities by a local customer support office.

IS THERE A POSSIBILITY TO BUY G-STAR FOR MY MULTI BRAND STORE OR ONLINE SHOP?

Yes, if you are interested in buying the G-Star collection for your own Multi Brand store or online shop, please fill in the request form and mark the applicable category Multi Brand or E-commerce (online). We will get back to you as soon as possible.

WHICH INFORMATION IS REQUIRED TO BE EVALUATED FOR THE POSSIBLE OPENING OF A G-STAR STORE?

The following elements are mandatory:

  • Your business resume /Curriculum vitae
  • A business plan proposal
  • A detailed motivation
  • Information on available capital

HOW DO I APPLY FOR A JOB AT G-STAR?

To apply for a job at G-Star please click here.

WHERE CAN I FIND A G-STAR STORE IN MY REGION?

To find a G-Star store in your region please click here.

HOW DO I BECOME A G-STAR MEMBER?

To find out how to become a G-Star Member, please click here.

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0800-2794950

service.uk@g-star.com

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