THE COLLECTION
Jaden Smith brings his signature edge and environmental ethos to an exclusive collaboration with us. Known for pushing creative boundaries and championing sustainable fashion, the performer and style innovator has co-designed a capsule rooted in nature. Featuring experimental silhouettes, each piece showcases nature-inspired patchwork and bold craftsmanship. United by progressive design and a shared environmental mission, the collection presents three colorways - each representing a powerful natural force - and includes a workwear-style denim jacket, spiral-cut slim jeans, a tee, and a hoodie.
1 April 2021
Responsibility
Forces of Nature
Naturally inspired, consciously engineered. Celebrating the raw beauty of our planet, Jaden Smith joins us in designing a capsule collection rooted in sustainability. Crafted entirely from responsibly sourced materials, the range presents three bold colorways. Each symbolizing a powerful natural force.
“The starting point of the collection was sustainability - something that both G-STAR and i are passionate about”
Water
Our planet’s most essential and life-giving element. To honor the purity and power of water, the blue colorway of the collection is crafted using the world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, developed with zero-risk chemistry to safeguard both people and planet. Made from 100% organic cotton and dyed with the cleanest indigo technology available, this denim reduces chemical use by 70%, requires no salts, and produces no harmful by-products - resulting in a water effluent so pure, it can be safely recycled. Drawing visual energy from cascading waterfalls and aquatic hues, this colorway range is a tribute to water in form and color.
Our planet’s most essential and life-giving element. To honor the purity and power of water, the blue colorway of the collection is crafted using the world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, developed with zero-risk chemistry to safeguard both people and planet. Made from 100% organic cotton and dyed with the cleanest indigo technology available, this denim reduces chemical use by 70%, requires no salts, and produces no harmful by-products - resulting in a water effluent so pure, it can be safely recycled. Drawing visual energy from cascading waterfalls and aquatic hues, this colorway range is a tribute to water in form and color.
"The design inspiration came from the power of the planet; from sandstorms to waterfalls that showcase both strength and the beauty of the world we live in"
Earth
Rooted in the textures and tones of the earth (and the creatures that call it home), the ecru colorway is crafted from undyed, 100% organic cotton twill. In this way, the fabric skips the dyeing process altogether, resulting in a material that’s both highly sustainable and endlessly recyclable. The untreated yarns give each piece a warm, off-white shade, flecked with natural speckles that echo the subtle diversity of soil, stone, and sand. Every garment becomes a quiet homage to the planet. Unfiltered, elemental, and uniquely grounded.
Rooted in the textures and tones of the earth (and the creatures that call it home), the ecru colorway is crafted from undyed, 100% organic cotton twill. In this way, the fabric skips the dyeing process altogether, resulting in a material that’s both highly sustainable and endlessly recyclable. The untreated yarns give each piece a warm, off-white shade, flecked with natural speckles that echo the subtle diversity of soil, stone, and sand. Every garment becomes a quiet homage to the planet. Unfiltered, elemental, and uniquely grounded.
Eclipse
Rare. Immense. Unforgettable. The black colorway captures the intensity of one of nature’s most dramatic phenomena. Representing the darkest expression in the range, it’s also the most sustainable black denim we’ve ever made. This innovation reflects our holistic approach to design, from the use of 100% organic cotton and eco-friendly dyestuff to conscious choices in transport, packaging, and dye application. Crafted using a revolutionary black dyeing technology, the process results in a 52% reduction in water usage, 65% less energy, 71% fewer CO₂ emissions, and 14% fewer chemicals compared to conventional black dyeing methods. Black denim reimagined through the lens of sustainability. Complementing this, all T-shirts and sweatshirts across the three elemental colorways are engineered from organic cotton and digitally printed, the most responsible printing process available.
Rare. Immense. Unforgettable. The black colorway captures the intensity of one of nature’s most dramatic phenomena. Representing the darkest expression in the range, it’s also the most sustainable black denim we’ve ever made. This innovation reflects our holistic approach to design, from the use of 100% organic cotton and eco-friendly dyestuff to conscious choices in transport, packaging, and dye application. Crafted using a revolutionary black dyeing technology, the process results in a 52% reduction in water usage, 65% less energy, 71% fewer CO₂ emissions, and 14% fewer chemicals compared to conventional black dyeing methods. Black denim reimagined through the lens of sustainability. Complementing this, all T-shirts and sweatshirts across the three elemental colorways are engineered from organic cotton and digitally printed, the most responsible printing process available.